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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. Plus, their SEO, SEM and PPC performance.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? Competitive Intelligence and Benchmarking Tools. They enable marketers to make informed, data-driven decisions about content topics, formats, and distribution channels to improve the effectiveness of content marketing efforts.

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The Lead Generation Strategy Guide

Zoominfo

This lead would need to take additional action to reach the qualification benchmark of a 100 points. As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs. The Lead Generation Process. Inbound Marketing.

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The Lead Generation Strategy Guide

Zoominfo

This lead would need to take additional action to reach the qualification benchmark of a 100 points. As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%).

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

According to content management guru Joe Pulizzi , “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. .” Content Marketing.

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Keys to Developing a B2B Digital Marketing Plan

KEO Marketing

In fact, video distributed in any number of digital formats continues to generate significantly better results than static images or copy alone. Measure your marketing budget against benchmarks to be sure you are not underfunding or overcommitting. Marketing spend on online video is up 114% since 2014.