Anyone with a New Idea is a Crank Until the Idea Succeeds
Webbiquity
NOVEMBER 12, 2012
Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. It’s also focused on owned (internally produced) media and does not include metrics or competitive benchmarking. Web Presence Optimization (WPO). Content Marketing.
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