ClearVoice

MARCH 19, 2021

From the agency POV. Brand awareness is an old-school advertisers’ favorite goal, because it is so broad, and campaigns with the key goal of increasing brand awareness are almost impossible to measure. But most brands define other goals , either from the start in tandem, or to follow up on brand awareness campaigns.

Branding 59

Branding Brand Identity Paid Search Agency Mobile Advertising 59

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

MARCH 26, 2016

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Researchers have studied the Einstellung effect in chess players , finding that when a player recognized the problem, he ignored a more efficient solution in favor of achieving checkmate with a familiar sequence of moves.

Peer-to-peer 28

Peer-to-peer Paid Search Agency Advertising Agencies Work Management 28

MLT Creative

FEBRUARY 2, 2011

Why focus groups? Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it. How do I do It?

Research 40

Research B2B Marketing Tips Advertising Agencies 40

MLT Creative

JULY 7, 2011

focus groups, one-on-one interviews, etc.). Who are you studying? Rationale: Why should this be studied now? Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. You may also choose to include your methodology (i.e. What is your methodology?

Marketing Proposals 40

Marketing Proposals Research B2B Marketing Planning 40

MLT Creative

JUNE 22, 2011

Researching your target audience before you interact with it can give you a better understanding of relevant issues you can then use to guide the interview or focus group. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

Research 40

Research B2B Marketing Advertising Agencies B2B 40

MLT Creative

FEBRUARY 11, 2011

See my previous post on Sense-making Theory for some tips on this, and I would also recommend holding focus groups , which foster a kind of group synergy that unearths information that may otherwise have been unattainable in a one-on-one setting.

B2B 40

B2B Marketing & Strategy Advertising Agencies Case Studies 40

Convert

MAY 31, 2022

Also known as “marketing angles” and “advertising angles”, selling angles give buyers an insight into your product without overwhelming them with all the details. Rishi posits that user research is expensive, can take a long time, isn’t free from bias, and is a hard sell for agencies. Love personalized user experiences.

Product 52

Product Best Practices Work Management Paid Search Agency 52

MLT Creative

JULY 12, 2011

You never know when you may need to make a quick phone call or hold an ad hoc focus group – and it’s nice to already have someone in the rolodex (who understands the process) should that need ever arise! Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

Research 40

Research B2B Marketing Advertising Agencies Paid Search Agency 40

Convince & Convert

APRIL 1, 2010

I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world. Seems like this is often the result of some strange need have to want to work with multiple agencies at one time. I've recently had a friend (corp.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

readwrite

APRIL 9, 2008

Meebo’s spent six months studying focus groups gathered from their 30 million users per month to see what kind of advertising users will put up with. They want to be invited into useful or entertaining engagements with advertisers where they, the users, remain in control of the experience. thought-leaders (!)

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Planning 40

Adobe Experience Cloud Blog

JANUARY 22, 2009

Big agencies and sales training organizations demand that clients participate in formal strategy planning sessions. But many B2B companies – often working with smaller agencies or internal resources – skip this step. A research study conducted years ago by Xerox found that salespeople’s effectiveness declines after roughly 18 months.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

Convince & Convert

MAY 18, 2012

So, that’s my first sort of weird thing that happened today, and the second thing, we were just talking about this off air, the very interestingly timed announcement that General Motors is pulling a $10 million media buy from Facebook because they don’t believe that Facebook advertising is effective. It was scary.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Moz

APRIL 3, 2019

Should you focus on research studies or whitepapers? To create a quality native advertising piece, you’ll want it to be genuinely helpful and not overly promotional. Paid advertising. So many different types of content can work for paid advertising. Do you start a blog? Do you podcast?

Paid Content 68

Paid Content Distribution Paid Search Agency Branding 68

Single Grain

JUNE 3, 2021

Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024. Related Content: [Growth Study] Slack: The Fastest Business App Growth in History. 44% of businesses are investing in SEO.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Contently

NOVEMBER 10, 2017

In one study, psychology researchers at Israel’s Ben Gurion University gave participants photos of eight children, only with names and ages, and asked how much money they’d give to save these kids’ lives. Given the Ben Gurion study, you might want to systematize one-on-one interviews of prospects and customers.

Paid Search Agency 150

Paid Search Agency Work Management Marketing Management Advertising Agencies 150

Content Standard

AUGUST 2, 2016

Snapchat earned 14 percent, Instagram 17 percent, and Twitter 18 percent, according to a study from the American Press Institute. Reddit is working to debunk this antibrand vibe by building an internal agency to create ads that fit into subreddits, Adweek reported. However, 22 percent said they trusted Reddit.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Communities 40

Hubspot

FEBRUARY 3, 2013

For inbound marketers, this means watching loads of 30-second commercials and wondering if all the advertisers' money was well spent. This, of course, hurt general social interaction with other humans, and it also hurt the marketers who spent millions of dollars on TV advertisements that only aired one time. for 30 seconds.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Vidyard

OCTOBER 27, 2014

A recent study conducted by Frac.tl, a full-service digital marketing agency, evaluated the emotions that contribute to sharing. The study found that videos evoking surprise and anticipation-related emotions were more likely to be shared. Where do you find these focus-group participants? … err no pressure.

Video Marketing 51

Video Marketing Planning Paid Search Agency Advertising Agencies 51

Convert

OCTOBER 27, 2021

In 2017, Pepsi became frustrated with how long it took agencies to create marketing assets and decided to form an internal agency to create faster. Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? The result? Here’s how.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Online Marketing Institute

JUNE 22, 2009

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Check out the Twitter X-Factors study here. consumers involved in the study. We just did it voluntarily.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Single Grain

AUGUST 9, 2019

Anonymous online surveys, questionnaires, interactive quizzes, chatbots, focus groups and social media polls are also an amazing way to collect reliable customer feedback and give your buyer personas a boost. Let’s get back to our example of an SEO agency and its fitness clients. Click here to download your free guide right now!

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

Hubspot

APRIL 20, 2015

They’re hiring agencies. As Melanie Rose Rodgers, a Managing Partner at the Denver, Colorado-based marijuana marketing agency Cannabrand told me, "One major challenge our clients face is all the red tape that exists due to marijuana’s federally illegal Schedule I status.". They’re developing and expanding their web presences.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Ive founded 5 companies, and spent 15 years running digital marketing agencies. to create confidence that often overlooks the obvious. Example: A science supply store that wasn't reading its own product review page.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119