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The Founder Interview Series #43: Pavel Beinia, BuzzGuru

Webbiquity

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch.

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Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

There is good news: marketing is often best accomplished by the most consistent, not the most creative approach. It also doesn’t matter where you are in your marketing journey or how much you have in your marketing budget, the same fear can creep in. (His Lean on the agency’s expertise for the technology and tools.

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What You Need to Know Before Choosing an Inbound Marketing Agency for Your Business

SmartBug Media

Not all inbound marketing agencies were created equal. Choosing an inbound marketing agency is not a decision that should be taken lightly. With the countless marketing agencies that exist today, it can be overwhelmingly difficult to know how to choose the right one for your business.

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The History of Inbound Marketing

Lake One

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

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8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Stale Creative. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet. Saying Too Much.

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

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4 Major Ways Your Creative Agency Can Make Money

Hubspot

When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Companies leverage agencies like Erba to produce professional, effective campaigns. Agencies are a business.