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What is CASL (Canadian anti-spam law)?

SendX

Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam. Less spam emails are being sent to Canadians today.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. What are the new Gmail email deliverability rules?

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. The aim is to make inboxes safer and less cluttered.

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Validity for Good uses email verification methods to deliver critical messages

Martech

During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times. Get the daily newsletter digital marketers rely on.

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How to Get Brand Protection When Getting Email

Martech Advisor

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

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Artificial intelligence is getting even smarter

Martech

Digital marketers still have a job of course. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media. AI writing is perfect,” said Chris Carr, president and CEO of digital agency Farotech. One year ago, it couldn’t do that. he said. “AI

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

However, while this approach undeniably enhances the customer experience, and as such, the performance of a company’s marketing campaigns, businesses that are using this tactic have to be careful. It is also vital for businesses to ensure they are doing all they can to protect the customer data that they are collecting, storing and using.

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