What Is Brand Advertising?


In a competitive world full of big and renowned brands, it is rarely enough to create a valuable product or service in order to attract clients. Moreover, it is often not enough to simply advertise these goods to create lasting relationships with customers.

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Improve Brand Reputation. B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine MarketingGoogle Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Does advertising or engagement build stronger brand equity among Millennials?


The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits.

Using AI and advertising technology in a post-COVID-19 world


Advertising technology has improved a lot in the past few years, and the integration process was just accelerated during the pandemic. Watson Advertising uses the world’s leading Artificial Intelligence (AI) to unlock data, bring insights, and help marketers make better decisions.

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Second, content marketing is emerging as the counter weight to advertising that we hate. Can brands create stories people love? Is Native advertising somewhere in the middle?

11 Emotional Advertising Examples Most Used by Brands


Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. AdvertisingEveryone knows that emotional marketing is difficult to do right.

Why Too Much Advertising Can Hold Back Business Growth

Marketing Insider Group

We all know that companies advertise their products or services to let potential customers know about their brand and what they have for sale. But, there is such a thing as too much advertising? Too much advertising, on the other hand, can turn people away.

What is: podcast advertising?


Dubbed radio’s younger sibling, podcasts have grown up as they have implemented programmatic advertising placements to help marketers reach highly-desirable demographics with their audio ads. Jump to: What is podcast advertising? Example podcast advertising inventory.

Advertising Leaders: Consider Content Over Advertising

Marketing Insider Group

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising.

Brands Need to Be Prepared For Political Advertisers Crowding Them Out in 2020

Modern Marketing

Get ready for your social media feeds to be inundated by political advertising content as we head into the peak of the 2020 election cycle. Implications for brands. A big factor here will be the “crowding out” of traditional advertisers by political advertisers.

Is Your Digital Advertising Signaling the Right Message to Buyers?

The Point

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand.

The Lie of B2B Brand Advertising

Digital B2B Marketing

You were able to point to a few print pages or brand banners, but six weeks later, the change in awareness was nearly imperceptible. Companies like IBM and Coca-Cola have invested billions in building their brands. These budgets and experiences contribute to a brand.

Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The post Why Advertising Doesn’t Work: The Link Between Empathy and Sales appeared first on Marketing Insider Group.

Link 277

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. 1) Rebuilt the Account Structure to Incorporate Branded and Unbranded Keywords. TSF was only using Google search to promote their brand terms.


Is Programmatic Display Good for B2B advertisers?


This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Benefits for B2B Advertisers.

Guide to mobile advertising: Types of ads and main platforms


With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Why mobile advertising? What is mobile advertising?

Mobile 113

Why Brands Bring Their Advertising In-House


Every brand wants to create more content—be it TV ads, e-books, or infographics. The question then becomes whether brands have the internal resources to turn those ideas into assets. Brands can save a lot of money by avoiding expensive retainer fees.

What is programmatic advertising?


Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. How does programmatic advertising work? The top 5 reasons you should use programmatic advertising.

Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for.

Best display advertising campaign: ATG


Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

Mobile 338

5 benefits of programmatic advertising


Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. What is programmatic advertising?

Best display advertising campaign: City Gross


It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. In fact, for every campaign we produce, we create a lot of assets, which are particularly useful when creating omnichannel advertising.

New, undeniable evidence supporting emotional branding and advertising


The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of emotional branding and advertising. This will definitely enhance the “brand trust” for Samsung, as well.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

How can DSAs help B2B advertisers? In our experience, there are three distinct advantages to implementing DSA campaigns for B2B brands: 1. In addition to the above targeting options, Google AdWords allows advertisers to upload a page feed of what you want to promote and select the landing pages you want to include in your DSA campaigns. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet.

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

How The New York Times Took Native Advertising Global


Today, plenty of brands and publishers have content studios. But a few years ago, when The New York Times launched T Brand Studio, its native ad shop, the content marketing space still had that new car smell. What great branded content can do is to provide insight and entertainment.

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

During this time, the customer engages with your brand in a variety of ways. This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals.

3 Ways Brands Can Make Native Advertising More Effective in 2017


When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video.

Brands Wake Up to Juneteenth


But some notable brands and community groups aren’t waiting for government recognition to commemorate it. With agencies, especially in advertising, we drive a lot of what people want,” Gordy said. “If Brand CampReading Time: 3 minutes.

Brand 87

The Advertiser’s Guide to Interstitial Advertisements


Interstitial advertisements are display ads that appear on the screen when viewers reach a natural transition point on a web page. The Truth About Interstitial Advertisements. The Benefits of Interstitial Advertisements. Considering investing in interstitial advertisements?

Demystifying data driven advertising


We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. What is data driven advertising? With access to more and more data, the strategy of data driven advertising creates a huge opportunity for marketers.

The Branded Content Revival


If you look back at what I’ve covered in my blog posts so far, there’s a gaping branded content -sized hole. . I haven’t addressed branded content here for the simple reason that for the last few months since The Great Upheaval, branded content initiatives have been pretty much non-existent.

Brand 52

Expert Insight: Have B2B Marketers Helped Programmatic Advertising Go Mainstream?

KoMarketing Associates

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off?

What is digital advertising and why is it so important?


Companies also needed to change their communications, and knowing what is digital advertising has become essential. All of this was taken into account by companies and, therefore, digital advertising has become very important. Let’s talk about: What is digital advertising?

When Did Programmatic Advertising Start: A History Lesson


Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today. Programmatic Advertising: The Early Days. Programmatic Advertising Today.

How to Do Programmatic Advertising (That Delivers an ROI)


What is programmatic advertising? Programmatic advertising is the next level of display ads. Programmatic advertising automates this process. Display ads can serve as a great way to boost brand awareness, promote lead magnets, and generate traffic back to your site.