Martech
DECEMBER 6, 2023
For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And it looks like CTV is coming out on top.
Customer Experience Matrix
OCTOBER 16, 2017
Wizaly gets its data primarily from pixels it places on ads and Web pages. These drop cookies to track customers over time and can track ads that are seen, even if they’re not clicked, as well as detailed Web site behaviors. It can import ad costs and ingest offline purchases to use in measuring results.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digilant
NOVEMBER 8, 2023
Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.
Contently
APRIL 19, 2017
Facebook added a hundred million users in a quarter? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months.
Pam Didner
NOVEMBER 5, 2022
Photography, reading, and political causes are all very good interests for people we classify as “seekers.” Sorry sitcoms, but seekers generally don’t watch television with laugh tracks. What are your hobbies? You are looking for hobbies that demonstrate curiosity about the world around them. What are your 3 favorite TV shows?
ClearVoice
MARCH 25, 2021
Huge ad budgets were allocated toward developing flyers, making cold calls, running TV commercials, and advertising on billboards. It was enough to make a modern-day inbound marketer shudder at the lack of personalization and inefficiency of the ad spend. Television commercials. Radio spots. Cold calling. Press releases.
Parse.ly
DECEMBER 14, 2021
to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. The back of the book was classified ads, and what quickly happened was that people looking to hire performers would post their open auditions and casting calls. Watch the full webinar. Content Conversions.
Expert insights. Personalized for you.
90 
Let's personalize your content