Martech

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And it looks like CTV is coming out on top.

Advertising Agencies 99

Advertising Agencies Advertisements Advertising Television marketing 99

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Pam Didner

NOVEMBER 5, 2022

Photography, reading, and political causes are all very good interests for people we classify as “seekers.” Sorry sitcoms, but seekers generally don’t watch television with laugh tracks. If they cannot make mistake-free content at a high frequency, you might be hiring two people. What are your hobbies?

Social Media 108

Social Media Work Management Social Marketing Planning 108

Parse.ly

DECEMBER 14, 2021

to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. The back of the book was classified ads, and what quickly happened was that people looking to hire performers would post their open auditions and casting calls. Watch the full webinar. Content Conversions.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Digilant

JANUARY 19, 2023

ACR technology, which uses audio and video fingerprints to identify and recognize television content, is poised to provide solutions. This can help advertisers determine which programs and channels deliver the best results and optimize their campaigns accordingly. • Provide more personalized and relevant ads.

ROI 52

ROI Classified Ads Mobile Advertising Ad Frequency 52

Customer Experience Matrix

APRIL 11, 2013

Their latest expansion moves them beyond digital channels to offline media including direct mail, television, and print. The system’s optimization process begins with the attribution analysis, but then adds auto-generated predictive models to estimate the impact of future ad plans, including interactions across channels. Impressive.

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

Martech

NOVEMBER 15, 2021

This enables advertisers to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their return on ad spend (“ROAS”). The tool also helps marketers understand the impact of reach, frequency, and customer overlap on campaign ROI and to develop effective audience-level optimizations.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111