PureB2B

JULY 17, 2018

And now that old methods are shunned , visitors are able to avoid marketing messages more easily. Lead magnets offer value to your site visitors in exchange for their contact information. They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Email Marketing. Lead Scoring.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. This content could be just about anything: articles, videos, white papers, etc. Getting Started with Gated Content Marketing.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Modern B2B

OCTOBER 11, 2019

The way budgets are spent in B2B marketing departments has evolved in the last decade, due entirely to the change in channels available to marketers, and the buyers they are trying to capture. B2B buyers are digital savvy and a product of the environment they grew up in. Ads following them round the web. Shock horror!

Top of Funnel 45

Top of Funnel B2B Gartner Digital Marketing Funnels 45

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. NuSpark Marketing is proud to offer you this scope-of-work proposal. Generate increased digital visits to your website. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. NuSpark Marketing is proud to offer you this scope-of-work proposal. Generate increased digital visits to your website. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Try Marketing Tools Like a Slide-in CTA. Boost Your SEO.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Try Marketing Tools Like a Slide-in CTA. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Biznology

AUGUST 16, 2018

One thread that binds my career is top-of-funnel content. And I’ve written extensively about what success looks like for top-of-funnel content. But I have rarely led sustainable upper-funnel content efforts for a simple reason: It’s difficult to track the first touches in a multi-touch customer journey to revenue.

Lead Ranking 132

Lead Ranking Multi-Touch Attribution Top of Funnel Lead Scoring 132

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146

Optinmonster

NOVEMBER 10, 2022

Wondering how to create a lead magnet that brings more subscribers to your email marketing list? A lead magnet is a piece of content that attracts leads, or potential customers, into your marketing or sales funnel. A lead magnet is something valuable you give in exchange for a prospect’s contact information.

Work Management 82

Work Management Examples Marketing Management Lead Scoring 82

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. But before I dive in on the digital marketing books, let me share an excellent resource.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Unbounce

FEBRUARY 17, 2021

Check out this article on choosing the best ad platform for your business. Today, we’ll cover how Twitter landing pages work within a larger social media marketing strategy, talk best practices for creating your own high-converting landing page, and look at some real Twitter landing page examples created with Unbounce.

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

nDash

JUNE 9, 2021

With over two billion online shoppers and over half of website visitors spending less than 15 seconds on a website, marketers must use every tool in their arsenal to keep a prospect’s attention. Lead magnets help marketers curate lists, build value, and promote more. That’s where lead magnets come into play.

Paid Content 52

Paid Content Paid Search Agency Lead Scoring Lead Ranking 52

Circle Studio

OCTOBER 12, 2017

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

SmartBug Media

FEBRUARY 26, 2019

Many manufacturing companies are diversifying their marketing efforts from solely focusing on tradeshows, print ads, and press releases to increasing digital content marketing in order to generate more leads for their sales team. In other words, this content keeps bringing in leads long after it’s been created.

Top of Funnel 83

Top of Funnel Paid Search Agency Sales Qualified Leads Lead Scoring 83

Lead Liaison

MARCH 7, 2018

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. How does marketing automation system fit into the overall ecosystem? Presenters.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. So what’s the secret sauce in the brand’s marketing efforts?

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Marketing 261

APRIL 4, 2018

Does Your Marketing Strategy Include Repurposing Content? For a small little marketing shop like Marketing 261 , that’s a big chunk of time spent. For a small little marketing shop like Marketing 261 , that’s a big chunk of time spent. ” Alex Rynne , Content Marketing Manager at LinkedIn.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers. Reading time: 10 minutes. What are B2B leads?

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Single Grain

MAY 18, 2021

According to research, a whopping 61% of marketers cite lead generation as one of the most challenging parts of their job: Yet without new leads coming in regularly, it’s impossible to grow your business. A lead magnet is a valuable (and often free) resource you create and offer your target audience in exchange for their contact details.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever. This comprehensive approach is called integrated marketing communications. How do you combine owned, earned, paid, and shared media into an integrated marketing communications plan?

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Altitude Marketing

SEPTEMBER 25, 2018

If you’re looking to start a B2B content marketing program, you need the king … and his entire court. Everywhere you turn, marketers are talking about content marketing. Ask 10 people and you’ll get 10 different answers in terms of what a company should do when they start a B2B content marketing program.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

Liveintent

JUNE 3, 2021

With email newsletters, brands can forge relationships with new customers via premium advertising experiences that deliver added value throughout the customer journey. A few years later, a marketing manager named Gary Thuerk sent the first commercial email. A brief history of email. Remember Blackberrys?

Newsletter 137

Newsletter Paid Content Advertising Agencies Advertisements 137

Liveintent

JUNE 27, 2022

With email newsletters, brands can forge relationships with new customers via premium advertising experiences that deliver added value throughout the customer journey. Why is email newsletter advertising a critical channel to your marketing and advertising mix? A brief history of email. Remember Blackberrys?

Newsletter 62

Newsletter Paid Content Advertising Agencies Advertisements 62

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. July 1, 2010 to July 31, 2010. Featured Sources. Like hooking their toilet up to Twitter. Bloody great idea.

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Unbounce

OCTOBER 31, 2019

For today’s marketers, the problem with habitual politeness is that the delivery of a thank you message should never be a reflex. When it comes to your digital campaigns, how you say thank you should be an essential cornerstone of your post-conversion strategy. Bonus Tip: Offer Downloadable Downloadables on Your Thank You Pages.

Lead Ranking 144

Lead Ranking Conversion Sales Qualified Leads Marketing Qualified Leads 144

PureB2B

OCTOBER 8, 2020

Source: Marsden Marketing ). Social media is a proven marketing strategy for generating leads and building relationships. But today, more organizations have integrated social media into their marketing strategy, particularly for content promotion purposes. Marketing automation is here to help, so be sure to take advantage of it.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? Modern consumers are savvy.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

PureB2B

OCTOBER 8, 2020

Source: Marsden Marketing ). Social media is a proven marketing strategy for generating leads and building relationships. But today, more organizations have integrated social media into their marketing strategy, particularly for content promotion purposes. and contribute towards an overflowed sales funnel. CLICK TO TWEET.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

Referral Rock

NOVEMBER 7, 2019

Establishing that strong base of word of mouth marketing can be the gift that keeps on giving. This age of digital marketing is highly competitive. By doing such, you’ll also pave the way for things like offline marketing to happen. Word of mouth is the gold standard of a thriving business. Tell Your Story.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

Establishing that strong base of word of mouth marketing can be the gift that keeps on giving. This age of digital marketing is highly competitive. By doing such, you’ll also pave the way for things like offline marketing to happen. Word of mouth is the gold standard of a thriving business. Tell Your Story.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40