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What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. An accurate calculation of CPM can help you understand which ads are performing well, which ads aren’t, and how you can improve your marketing outcomes.

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Things you do not know about Ad Exchange

Valasys

What is an Ad Exchange? An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). Conversely, publishers utilize SSPs to showcase their available ad space, ready for monetization.

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Why we care about adtech: The complete guide

Martech

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks? The answer is media buyers.

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Instagram Hacks for Your Small Business

Rev

Especially if you’re looking to attract younger customers such as millennials or Gen Zers, they tend to be ad averse: what they actually want is people enjoying your product. In fact, according to Forbes.com, 63 percent of Gen Zers prefer to see real people in ads. Videos are a great idea, too, now that Instagram’s got that feature.

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Creative Intelligence for Influencer Marketing Yields Higher ROI

Atomic Reach

Automated solutions mediated by ad agencies may generate more impressions more quickly, but at the cost of sacrificing human authenticity. Adding to the stack of issues, agencies and influencers are happy to take your money in exchange for feeding you misleading statistics which don’t reflect results that matter.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?