Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Atomic Reach

AUGUST 11, 2022

A long time ago, before we at RAD AI created our unique AI with EQ influencer marketing solution, we had lost our way. The seduction of influencer marketing had taken over and we could no longer tell what was real and what was not. Marketing Rehab. We claimed what we were doing was authentic, but was it?

Marketing AI 52

Marketing AI Psychographics Allocation ROAS 52

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Lead Ranking 89

Lead Ranking Loyalty Segmentation Marketing AI 89

Rev

SEPTEMBER 11, 2019

How you can create your unfair competitive advantage by applying AI to lead targeting. Beyond that we discuss the power of building defensible differentiation – and how this results into a sustainable win-win for both your customers and you as a technology provider. They’re building something customers can’t live without.’.

Lead Ranking 122

Lead Ranking Marketing AI Lead Scoring Psychographics 122

Atomic Reach

JULY 12, 2022

At RAD AI , we believe that 400 years is time enoug h to learn how to treat everyone equitably and with respect. The days of generalizations—segmenting target markets based on broad and generalized brackets of demographic and psychographic data—are over, or should be. We all have a story. What segment should we force her into?

Marketing AI 52

Marketing AI A/B testing Lead Ranking Psychographics 52

B2B Digital Marketer

MAY 23, 2024

Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead. Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead. Strategies for scalable go-to-market processes.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 52

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. As a new business, you’ll need to include objectives related to building customer trust. But, don’t sweat it!

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Landing Pages Startups Examples Ad Building 142

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Martech

FEBRUARY 28, 2024

That led him on a circuitous path to learning a lot about business and marketing, and then having to unlearn some of it. You always think about building things.” Dig deeper: More Spotlight interviews Q: What do you like about marketing? A: The second question relates to B2B marketing. So we do a lot of psychographics.

Marketing AI 97

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 97

6sense

DECEMBER 10, 2021

6sense , the market leading account engagement platform, today announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Ushering in the new era of RevTech . Key acquisition highlights: .

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Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

Hubspot

NOVEMBER 13, 2019

This change in technology means a change in how products are marketed to consumers, meaning marketers should take note. As Schwab explains, the revolution builds directly upon the Third Industrial Revolution (3IR). Why the Fourth Industrial Revolution Matters to Marketers. What does this revolution mean for marketers?

Marketing AI 76

Marketing AI Psychographics Paid Search Agency Internet Marketing 76

6sense

OCTOBER 5, 2021

6sense, the market leading account engagement platform , today announced the acquisition of Slintel , the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Ushering in the new era of RevTech . Key acquisition highlights: .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Scoring Lead Ranking 62

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Ask the interwebs.

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Buyer Personas Planning Psychographics Paid Search Agency 98

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI).

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Sales Cycle Paid Content Marketing AI B2B Sales 64

Sana Commerce

MARCH 7, 2023

One of the most effective ways to stand out from the competition is to take a page out of the B2C playbook to develop a full-featured e-commerce marketing plan. This article will discuss what e-commerce marketing is, the different strategies for implementation, and various resources that can help you learn more.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Rev

AUGUST 16, 2023

Exegraphics are, in short, millions of pieces of information about a company that together build a comprehensive assessment of how that company ticks. We call this an aiCP, for an AI-driven customer profile. But that leap could not compare to the leap of using psychographics.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. This further builds their connection to your brand. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy.

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Webinar Metrics Tips Marketing AI Social Media 97

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. And, in that uncertainty, marketers will want to protect existing revenue streams. Include a step on your planning workflow to question your current assumptions about who is in the market for your solutions. What will be the next big thing?

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

ClearVoice

MAY 29, 2023

Marketing Manager, Mark. They’re called marketing personas. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Content Marketing Institute

OCTOBER 11, 2018

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. Read: Is Voice Search the Future of Content Marketing?

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Activities Marketing AI Enterprise Management Paid Search Agency 100

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. John Jantsch, Marketing Consultant, Speaker & Author quoted the importance of improved personalization as follows: .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. 78% of Chief Marketing Officers (CMOs) think that customized content is the future of marketing.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Terminus

NOVEMBER 9, 2020

Us B2B marketers over here though, what do we get? And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

LeadsRX

FEBRUARY 8, 2022

SMBs and enterprise marketers benefit from unprecedented innovation in privacy-centric marketing technology. 1 factor in delivering pervasive marketing attribution and analytics success are the people – the data-driven marketers who help ensure data quality and secure consumer privacy. Portland, Ore.,

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Rev

MAY 3, 2023

The problem, frankly, is not building up contact lists—the problem is maximizing the pipeline to identify the best prospects and engage them effectively. They moved beyond demographics to psychographics to better predict what individual customers want to buy. Step 2: Build a dynamic ICP Exegraphics are precise data points.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Lead Ranking Demand Generation 78

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. This helps to strengthen customer relationships and build loyalty, which can lead to increased revenue. Be sure to have a human review the survey for accuracy.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Rockefeller could be the theme behind our look at four trends in performance marketing for 2022.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

xiQ

APRIL 4, 2022

About xiQ’s Personality-driven Sales and Marketing Platform. xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. About xiQ’s Personality-driven Sales and Marketing Platform.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Rev

FEBRUARY 28, 2023

The B2C giants have been in on this concept for years with psychographics that extend well beyond demographics: the large data attractors (think Amazon or Google) can predict what you’ll want to buy, as an individual consumer, before you know it yourself. Sometimes, you might want to think non-prospects are an untapped market.

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Intent Data Intent Ideal Customer Profiles Intent Signal 78

Valasys

NOVEMBER 15, 2019

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. Unfortunately.”.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

SalesIntel

APRIL 19, 2024

Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Key features: Automatically append the missing company and contact information to execute your sales and marketing campaigns. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. Key features: Automatically append the missing company and contact information to execute your sales and marketing campaigns. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

PureB2B

MAY 30, 2022

In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company performance. It is a class of market segmentation such as Demographics and Firmographics. bytes, if you prefer… The big data market size keeps growing.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62