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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours.

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How to use AI personality profiling for B2B engagement

Martech

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

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Why You Need a Killer LinkedIn Headline (and How to Create One That Will Get You Noticed)

Trade Press Services Newsletter

Simply having a profile on the site, however, isn’t enough. Importance of a Powerful LinkedIn Profile LinkedIn provides a no- or low-cost way to build professional networks, seek employment opportunities, and identify potential employees. Today, a strong LinkedIn profile is as crucial as a top-notch resume.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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Unifying first-party data using CDPs and other tools: Best of the MarTechBot

Martech

It involves using unique identifiers such as email addresses, loyalty program membership, or subscription details to establish a direct and certain connection between customer profiles and their associated data. Also, how can the retailer use a CDP or other tools to unify first-party data? What is deterministic matching?

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. The reason is that building profiles on demand by assembling data in real time just takes too long.

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7 Things You May Not Know About Google Business Profile Categories

Navigate the Channel

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. The categories you choose for your business profile play a pivotal role in how potential customers find you online. Are there any resources to help choose the right categories?