Heinz Marketing

MARCH 31, 2024

By leveraging advanced analytics and machine learning algorithms, Koala identifies critical signals that indicate an account’s intent to purchase a product or service. Companies can optimize conversion rates and maximize ROI by focusing resources on accounts that exhibit active intent.

Intent Signal 62

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

MAY 23, 2023

When these signals are sorted into distinct topics, with high amounts of activity interpreted as “spikes” in intent, sellers can make much more informed decisions about their target audience’s needs and interests. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Let’s delve deep into Intent Data in Personalized B2B Marketing.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Only B2B

FEBRUARY 28, 2024

However, drawing the right signal amidst complex data patterns is challenging. Let’s simplify complex intent data patterns: Economic slowdown jitters? Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

SalesIntel

SEPTEMBER 14, 2023

With signals from VisitorIntel , company News and Alerts , and B2B intent data , go to market teams can laser focus on best-fit accounts and contacts that are actively showing interest and intent. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Only B2B

AUGUST 21, 2023

Intent data has emerged as a game-changer in B2B prospecting. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Inbox Insight

DECEMBER 8, 2023

Primary types of intent data: Known intent: also known as zero-party intent, this is drawn from direct interactions with prospective buyers, such as surveys or direct inquiries Derived intent: obtained from indirect behaviors such as engagement with your ads, website activity, and technology usage.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

OCTOBER 28, 2020

The moment a significant uptick occurs in search activity, our customers will be alerted and able to engage warm prospects the moment they are actively searching for the solutions they provide. . And the reason we decided to write about it now is that streaming intent is the proverbial cherry on top of the sundae.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Oktopost

DECEMBER 4, 2023

Lead recommendations Based on your preferences and search activity, LinkedIn Sales Navigator will auto-generate a list of recommended leads for you, finding you new leads that you might not have found on your own. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

NOVEMBER 24, 2020

Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

SalesIntel

APRIL 15, 2024

Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

DealSignal

APRIL 10, 2024

This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

MARCH 14, 2024

What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. This will eventually lead them to take a genuine interest in your product and ultimately, guide them toward a purchasing decision.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Albacross

NOVEMBER 13, 2023

The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Zoominfo

DECEMBER 16, 2020

Even sales managers, who preach swim lanes and road rules as gospel for territory management, struggle to keep up with account distribution, nevermind how they can help account executives, SDRs, and account management prioritize activity. In fact, just 17% is spent meeting with potential vendors. Want another common use case?

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Engagio

AUGUST 15, 2023

Most purchases are complex. B2B digital marketers only want to target people at accounts that are a good fit for their company and likely to make a purchase. It only serves ads to people associated with a target account, and prioritizes impressions to the buying group members in an active buying cycle. B2B is the opposite.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Top Rank Marketing

OCTOBER 17, 2023

Now, their role has expanded, making them essential for mid-funnel activation, top-of-the-funnel acquisition, and community building. Use polls, chats, and offer incentives to keep attendees active and engaged. Registration processes can capture intent signals, offering precious nuggets of information for more tailored follow-ups.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Buyer intent is an underutilized resource for today’s marketers and sellers. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Only B2B

JULY 13, 2023

Intent Data: A Game-Changer for B2B Event Marketing Understanding Intent Data: Intent data refers to the valuable information collected about individuals’ or companies’ behavior and actions, indicating their buying intent.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Brightedge

JUNE 10, 2022

But it’s crucial to keep in mind that ideation encompasses multiple activities. Example From Intent Signal, Bright Edge’s On-Site Optimization Engine. Intent Signal is BrightEdge’s feature for identifying ranking opportunities in existing content. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. That means, your potential prospects are actively looking for a solution to a problem they have. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SalesIntel

DECEMBER 8, 2023

This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

Understanding where intent signals come from helps you effectively act on them. Learn more about the three types of intent data and how they can improve your marketing campaigns. First-party intent data. These signals surface companies ready to make a purchase, and this data is not modeled with any other dataset.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Only B2B

SEPTEMBER 21, 2021

What Makes Intent Data More Valuable Than Other Types Of Data? You can track visitor activities and assign lead ratings once they arrive on your website. This is how Intent Data data may assist you in identifying prospects who are actively making a buying choice based on the information they are consuming.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74