The Lead Agency

MARCH 30, 2021

The year 2020 meant many B2B marketers have (in most cases) turned away from outbound marketing and towards inbound and B2B digital marketing activities. Telemarketing became a challenge, with office calls being diverted to a receptionist working at home, and therefore not easily able to transfer those calls onto key decision-makers.

Telemarketing 118

Telemarketing Campaigns Tips B2B 118

Televerde

APRIL 4, 2023

So, when you’re building a B2B marketing strategy with high returns, the first place you water is the soil – your first connection with potential customers – build brand awareness, and generate leads. One way to check all three off your list is through B2B telemarketing. What Is B2B Telemarketing?

Telemarketing 59

Telemarketing ROI B2B Cold Calling 59

SalesGrape

SEPTEMBER 14, 2023

In today’s competitive business landscape, generating high-quality leads is crucial for the success of any company. While there are various marketing strategies available, telemarketing remains a powerful tool to connect with potential customers directly. Active Listening An essential skill for telemarketers is active listening.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Scoring 60

SalesGrape

DECEMBER 3, 2023

Introduction to Strategic Lead Generation: Exploring the Power of Account-Based Marketing In today’s competitive business landscape, lead generation has become a crucial aspect of any successful marketing strategy. This statistic highlights the enduring relevance and effectiveness of telemarketing in generating quality leads.

Account Based Marketing 52

Account Based Marketing Lead Generation Telemarketing Tactics 52

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. Right now, publishers are actively looking at ways to block LLMs from scraping their content. Do you remember the endless annoyance of telemarketing calls?

Marketing AI 124

Marketing AI Generation Gartner Telemarketing 124

Only B2B

FEBRUARY 9, 2022

As a result, many companies are focusing their marketing and sales efforts on lead generation and appointment setting. Lead generation and appointment setting are critical components of any sales development strategy because they work together to generate leads and increase sales conversion rates.

Lead Generation 118

Lead Generation Sales Qualified Leads Telemarketing Generation 118

Zoominfo

OCTOBER 13, 2023

It is accepted that marketing activities must usually rely on either “consent” or “legitimate interest.” The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Telephone marketing to other market participants if their implied consent can be presumed.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

SalesGrape

NOVEMBER 18, 2023

The Evolution of Telemarketing in B2B Marketing Strategies Telemarketing has long been an integral part of B2B marketing strategies due to its ability to directly engage with prospects and build relationships over the phone. However, telemarketing has evolved significantly over time as new technologies have emerged.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

NuSpark Consulting

JULY 23, 2014

A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. All of the many tools at your disposal should be brought to bear on this activity as marketing has changed within the last several decades.

Telemarketing 100

Telemarketing Demand Demand Generation Agencies Demand Generation 100

B2BMarketing.net

APRIL 26, 2024

King and queen of these metrics are reducing ‘customer acquisition cost’ (CAC) – how much an organization spends on landing new customers – and maximizing ‘customer lifetime value’ (CLV) – total net profit a company can expect to generate from a customer throughout their entire relationship.

Account Based Marketing 59

Account Based Marketing Demand Generation CMO ABM 59

The Mx Group

JANUARY 31, 2018

We recently hosted a webinar with two B2B telemarketing pros: Kerry Cunningham, senior research director with SiriusDecisions, and Kelly Olson, our in-house strategic telemarketing expert. What are some other areas, beyond the examples you gave in the webinar, where you would encourage B2B companies to implement telemarketing?

Telemarketing 48

Telemarketing Demand B2B Account Based Marketing 48

SalesGrape

OCTOBER 16, 2023

Understanding the Role of Telemarketing in Boosting Sales and Efficiency Telemarketing has long been recognized as an essential tool for generating leads and driving sales. Moreover, telemarketing enables real-time feedback from prospects during these conversations.

Efficiency 52

Efficiency Telemarketing Software Effectiveness 52

Only B2B

FEBRUARY 24, 2023

While managing all these functions is essential, there are certain activities that matter the most, such as appointment setting. Outsourcing B2B appointment setting requirements is the process of hiring a third-party agency or service provider to handle appointment setting activities on behalf of a business.

Work Management 118

Work Management Marketing Management Telemarketing Paid Search Agency 118

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. Sometimes, inbound demand generation isn’t enough to fill our funnels.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. What is B2B lead generation, and how to get started? Lead Generation. Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. What is lead generation? OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. What is B2B lead generation, and how to get started? Lead Generation. Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. What is lead generation? OUR CULTURE.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Because a phone conversation efficiently replicates face-to-face sales activities, these one-on-one flowing and probing interactions are the most effective method to validate the quality of a lead. Sales is sales.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

SalesGrape

SEPTEMBER 17, 2023

One powerful tool that can help uncover these hidden challenges is lead generation. By capturing valuable information about potential customers, lead generation provides insights into their pain points and enables businesses to address them effectively.

Lead Generation 81

Lead Generation Ideal Customer Profiles Generation Customer Satisfaction 81

B2B Digital Marketer

SEPTEMBER 14, 2023

Unlocking the Hidden Potential of Nurturing Leads for Success Introduction In this episode of B2B Digital Marketer, we delve into the importance of prospect experience in B2B lead generation. Tune in to gain valuable insights on improving your prospect experience and boosting your lead generation efforts.

Telemarketing 52

Telemarketing Account Based Marketing Marketing Prospects Segmentation 52

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. Outsourcing lead generation services can save you time and money. Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

The Mx Group

JULY 25, 2018

If it’s demand generation vs. lead generation, which helps the most? While some may use the terms interchangeably, confusing demand generation with lead generation can dilute your strategy and lead to disappointing results. Lead generation is the harvesting of that demand. Or are they really the same thing?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Lead Generation Demand 91

thePoint

MAY 21, 2020

The goal of any B2B lead generation program is to ultimately generate as many actionable leads as possible for the sales team. right companies, right persona profiles, what actions/responses represent engagement, what types of leads deserve what type of marketing or sales follow-up activity) – and commit to that definition.

Sales Qualified Leads 52

Sales Qualified Leads Lead Generation B2B Sales Marketing Qualified Leads 52

ViewPoint

APRIL 14, 2017

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive. In the end, we generated more the twice the number of leads at one-third the cost.

Lead Generation 176

Lead Generation Sales Qualified Leads Sales Leads Generation 176

PureB2B

MARCH 13, 2017

TV advertisements, telemarketing, billboards, cold emails, direct mail, print ads, flyers, and just about any other advertising you can think of. In fact, businesses were asked in a recent survey about which strategy is more effective in generating leads. That’s when outbound lead generation strategies are a must.

Lead Generation 88

Lead Generation Lead Scoring Lead Ranking Generation 88

Marketing Insider Group

FEBRUARY 23, 2012

Last week, Eric Wittlake (@ wittlake ) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. We need to generate leads. But they are still in control.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Work Management 100

Spiralytics

DECEMBER 21, 2022

These factors heavily affect demand generation and sales. This leads to greater demand generation and ultimately, results in greater sales and profit. Demand generation is the process of creating interest in a product or service through SEO, marketing, and advertising activities. Technical SEO and Demand Generation.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114

PureB2B

MARCH 13, 2017

TV advertisements, telemarketing, billboards, cold emails, direct mail, print ads, flyers, and just about any other advertising you can conceive. In a recent survey, businesses were asked about which strategy is more effective in generating leads. That’s when outbound lead generation strategies are a must. Outbound is not dead.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Avitage

MARCH 7, 2012

In many cases they are actively prospecting for new leads from an unqualified list. ” Or, they are actively trying to set appointments for sales reps. Telemarketing Study Results This assessment was verified in a recent article about a study of the top objectives and budget areas for telemarketing organizations.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Telemarketing Lead Qualification 120

Biznology

AUGUST 8, 2019

Third, a larger role for marketing, as active members of inside sales and lead qualification teams. Martin: A shared vision between sales and marketing about the entire demand generation and sales process. Ruth: Please tell me about yourself and how you became active in B2B marketing here in Argentina.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

NuSpark Consulting

MARCH 27, 2011

If you’re relying on telemarketing and cold calling without a complementary inbound marketing strategy, the quality of your leads will suffer, and your close rates will be a struggle to obtain. Outbound Marketing for lead generation covers those activities to reach … [ visit site to read more ].

Lead Generation 100

Lead Generation Telemarketing Cold Calling Generation 100

markempa

MAY 9, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Mass Analytics

DECEMBER 16, 2022

The main idea behind MMM ( Marketing Mix Modeling ) is measuring the effectiveness of a Marketing activity through various Marketing Channels and external factors. Offline variants (Radio, TV, Out of Home, Magazines, Press, Billboards, Telemarketing, etc.). Increasing Return On Investment. Return On Investment.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Martech

FEBRUARY 12, 2024

She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Her goal for the year was to execute efficiently with a smaller team while generating the MROI she knew the business needed. Actively listens. Prompt: What are the challenges for marketing ops in 2024?

Paid Search Agency 104

Paid Search Agency Planning Ad Building Enterprise Management 104

Smarte

JANUARY 8, 2022

As B2B marketers, our primary goal is to generate leads. To generate the best quality leads with the highest chances of conversion, it is important that we work only with good, targeted, and high-quality data. We can use this data to foster and cultivate relationships with prospects through various marketing and sales activities.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

DiscoverOrg

FEBRUARY 19, 2016

Here at DiscoverOrg, supporting outbound sales and marketing lead generation through accurate data and comprehensive sales intelligence is core to our business. Lead Generation & the Importance of Good Contact Data. Almost all of the marketers surveyed found events to be effective means for generating leads. Or does it?

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120