Remove Activities Remove Bandwidth Remove Budget Programs
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software? Email Automation. Market reach.

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

SEO tools prove that consistency and relevancy are crucial parts of the equation. The top placements are usually bought out with enormous amounts of paid search budgets. You’ll need to consider a publishing cadence that works for your team’s bandwidth. That’s where a content marketing program could come in handy.

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Retention Marketing: How to Create a Loyalty Program

SmartBug Media

Sephora’s Beauty Insider program offers free merchandise. Ulta’s Ultamate Rewards program provides exclusive discounts and gifts. North Face’s XPLR Pass program (formerly VIPeak) lets members trade points for savings. Ideally, you want to replicate these programs’ successes using your brand’s unique take on loyalty rewards.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. Use web tools. Research your key subjects.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

Upskill the Team : Invest in training for the latest marketing techniques and tools. Difficulty staying current with the latest marketing tools, platforms, and best practices is a common and ongoing challenge for many companies. Allocate R&D Time : Dedicate time for the team to experiment with new tools and strategies.

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Should You Still Use Twitter (X) for B2B Marketing?

Top Rank Marketing

X can still be a valuable tool for B2B marketing under the right circumstances. Is your audience still active on X? Check their activity on the platform to see how frequently they post and — even more importantly — how frequently they react and respond to other posts. Unfortunately, there’s no one-size-fits-all answer.

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