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7 Content Marketing Solutions for HR Teams and Leaders

Scoop.it

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

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B2B Marketing Department Structure: Finding the Right Approach

Act-On

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. And sometimes it lives under Growth.

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Randolph the Go-to-Market Reindeer

ANNUITAS

Once upon a time, there was a marketer named Randolph. Randolph, let’s call him “Randy,” lived in upstate New York as a marketer. Not just a marketer, though—Randy considered himself a growth marketer, and he had a vision. There was no time or appetite to revamp their entire marketing strategy.

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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Why MKT1 recommends RevenueHero : You can set the perfect marketing strategy using all the (extremely insightful) advice in this newsletter and launch the perfect campaigns on exactly the right channels, but if your prospects don’t convert it’s all for nothing. You do check the box style marketing work. ™) trap.

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Building B2B Startup Marketing Orgs from 1 to 25+

MKT1

Subscribe now I published my first guide to B2B startup marketing org charts as the first MKT1 Newsletter , way back on 12/1/20. Every company organized their marketing teams differently and I found myself explaining my POV over and over again. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

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What Is Growth Marketing?

Act-On

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. What specifically do growth marketing professionals do?