Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. Here are a few examples.

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NetLine

MARCH 27, 2023

For B2B marketers, it likely looks rather odd compared to the world we once knew. The B2B Landscape Will Soon Experience a Seismic Shift Try as we might, the ripple effects of the pandemic are inescapable. Budget reductions forced vendors to act and think lean. In fact, what you want to be is more…intentional.

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Intent Data Intent B2B Sales Intent Signal 52

Outreach

AUGUST 11, 2020

Focus Sales Activity on Buyers Who Want to Hear from You Now. Enter Intent data. Intent data is designed to solve two critically important pieces of the Account Based Selling (ABS) motion: Timing Relevance How? Finding New Deals with the Intelligence of Intent Data. Why is that?

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SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Personalizing the customer journey. Prioritizing highly valuable accounts.

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Intent Data Top of Funnel Intent Work Management 52

Albacross

JANUARY 19, 2022

Truth is: you don’t need more data – You need insights. Intent data is the one. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy. Here are 5 steps to activate your intent data and make your outreach easier.

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Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Albacross

FEBRUARY 9, 2022

A Buyer Intent Data tool is one of them. It’s a relatively new and niche tool for B2B companies. But how to find the best data provider that suits you most? In this article, we’ve made a list of questions to help you efficiently shortlist your intent data providers. How is the data collected?

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Albacross

NOVEMBER 4, 2021

Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content. The Fundamentals: What is Intent Data? Not exactly.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”.

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Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. When we say we have insights into what B2B professionals actually want and need, we mean it.” An Analysis of 6.2 million first-party content registrations. An Analysis of 6.2

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Top of Funnel Marketing Report Intent B2B Marketing 52

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

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SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy. Welcome everybody.

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SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This article covers all that you need to know about B2B data. What is B2B Data?

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Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. Fast forward to 2020 and a good B2B sales pipeline is more than a simple process diagram and deal outline that tracks a deal status.

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NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

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Intent Work Management Marketing Management B2B Marketing 59

Zoominfo

SEPTEMBER 5, 2023

Harnessing AI requires a strong alignment of incentives across departments, coupled with high-quality data and experienced resources to get the job done. With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. The good news?

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SalesIntel

MAY 13, 2024

In this article, we will explore the significance of customer data and customer data management within your GTM motion. We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. What is Customer Data?

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Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This article covers all that you need to know about B2B data. What is B2B Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Aberdeen

JANUARY 29, 2019

We don’t collect buyer intent data just because we think it’s interesting. We collect and provide intent data to our clients in actionable form, because it can help them achieve their goals. Data helps the most when it can answer questions. Data Visualization: Show, Don’t Tell.

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Aberdeen

JANUARY 29, 2019

We don’t collect buyer intent data just because we think it’s interesting. We collect and provide intent data to our clients in actionable form, because it can help them achieve their goals. Data helps the most when it can answer questions. Data Visualization: Show, Don’t Tell.

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Intent Data Intent Buyer Intent Purchase Intent 40

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months.

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Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

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Marketing Insider Group

MAY 25, 2021

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

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SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. B2B data feeds your pipeline the target accounts and contacts needed for company growth. Overall, limited access to B2B data can hinder lead generation efforts and make it difficult for marketers to achieve their goals.

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Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

SalesIntel

JUNE 9, 2023

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere. What are the features? The Issue: 62.5%

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SalesIntel

FEBRUARY 7, 2024

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data?

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Inbox Insight

JULY 28, 2020

Global IT spend is on the rise and despite project delays caused by the disruption of COVID, our data shows an overall trend of growth. But in a time of uncertainty, understanding B2B buyer behavior is more important than ever. This is why looking at buyer content consumption is key. Buyer intent and behavior.

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Enterprise Management Work Management Research Marketing Management 94

6sense

NOVEMBER 11, 2021

From major data breaches to the all-too-common lost, stolen, or otherwise misuse of personal data, consumers have demanded protection of their personal data. Alongside this trend is a cloud of confusion and fear surrounding the privacy and security of the data being collected and used.

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Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. What content can act as a flashlight, illuminating the path to your product or service?

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Leadspace

DECEMBER 9, 2019

B2B sales today can feel just as ethereal. Modern B2B sales, is that at its heart, digital means for touching real-life people. The following are some of those B2B sales trends to leverage for your success. This makes sense considering how B2B marketing and sales has operated in the past. Advanced Behavioral Targeting.

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Albacross

DECEMBER 16, 2021

We’re thrilled to introduce Albacross’ latest integration with Microsoft Teams to help your sales team engage with high intent B2B buyers faster and more efficiently, and ultimately, build a high-conversion pipeline. Efficient B2B Sales Outbound is All About Timing.

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Conversion Ad Building Ideal Customer Profiles Buyer Intent 52

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting.

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In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Content4Demand

APRIL 9, 2021

Over the past year, B2B marketers have relied almost exclusively on digital signals to determine who’s visiting their websites, what the visitor’s level of interest is and their likelihood of acting. If multiple people from the same company are visiting a website, that usually indicates they’re getting ready to act.

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