KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the results. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Valasys

APRIL 10, 2020

According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. The modern account-based targeting offers use IP-addresses to identify the target accounts of the vendors while they search the internet.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

SnapApp

JULY 11, 2017

Competitor price-lists are readily available on vendor websites. Make sure you’ve got interactive content like quizzes and assessments in your content marketing mix so you can gather these insights while providing real value. . Evaluation. The next step is Evaluation. This is the comparison step.

Buy 70

Buy Process B2B Peer-to-peer 70

Heinz Marketing

JULY 26, 2021

And having talked to you and people on your team, that it’s actually been a great year of growth and learning for Sendoso as sort of the old rules of field marketing, the old rules of marketing mix, kind of thrown out the window during the pandemic. Matt: Talking today on Sales Pipeline Radio with Kris Rudeegraap.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Use Retainer vs. Project Contracts.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Martech

NOVEMBER 15, 2021

Using sophisticated proprietary algorithms to blend different types of data, these platforms can provide marketers with valuable insights into how to better allocate their resources. The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Product overview.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Outbrain

NOVEMBER 25, 2019

As brands try to learn from DTCs, and vendors try to create solutions for DTCs, we’ve seen a huge spike in the number of marketing conferences themed toward disruption. Brainy Tips: Diversify your marketing mix beyond Social and Search to reach audiences during heightened moments of brand discovery. Crew and Hatch. “Ten

Brand Identity 33

Brand Identity Branding Storytelling Funnel Advertising 33

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

ERDM

DECEMBER 13, 2018

Article by Ernan Roman Featured on ANA.net Jon Affatato is a director in global marketing operations at American Express, where he is responsible for vendor management, execution of prospect and customer acquisition direct marketing, and web personalization. Here's what he had to say.

Resource Management 40

Resource Management Work Management Marketing Management Banner Ads 40

ERDM

DECEMBER 13, 2018

Article Ernan Roman Featured on ANA.net Jon Affatato is a director in global marketing operations at American Express, where he is responsible for vendor management, execution of prospect and customer acquisition direct marketing, and web personalization. Here's what he had to say.

Resource Management 40

Resource Management Work Management Marketing Management Banner Ads 40

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. What Works ( Vendor Government PR Trends Spending Release ). Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Should You Use Foursquare for Your Business?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Heinz Marketing

APRIL 5, 2021

We start with the backstory of how representing Xander Schauffele came to be and how this became part of the marketing mix for Highland. Drew also explains the X-Factor campaign and talks about the broader sales and marketing mix and how it has changed in the last 12 months. sometimes both, sometimes one of the other.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Thought Leadership 100

Full Circle Insights

JULY 27, 2021

As an extension to Full Circle’s existing Funnel Metrics and Attribution software, the Digital Source Tracker identifies a prospect’s digital touchpoints and uncovers the most effective digital campaigns that are driving acquisition, opportunity creation, and revenue.?This Optimizing Marketing Outcomes Over Time. Additional Resources.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

B2B Marketing Zone Posts

AUGUST 3, 2010

- Junta 42 , July 29, 2010 This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. The 6 Marketing Keys Today , July 1, 2010. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

SnapApp

JANUARY 11, 2018

While acquisition was, and always will be critical to the survival of any business, more emphasis needs to be placed on engagement. . . 49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . Today, there is an average of 5.4 stakeholders involved in any given B2B sale.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Full Circle Insights

JANUARY 13, 2021

As an extension to Full Circle’s existing Funnel Metrics and Attribution software, the Digital Source Tracker identifies a prospect’s digital touchpoints and uncovers the most effective digital campaigns that are driving acquisition, opportunity creation, and revenue. Optimizing Marketing Outcomes Over Time. About Full Circle Insights.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

AUGUST 18, 2012

Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. ” ( Marketing Charts ). B2B Marketing Insider ). B2B Marketing Insider ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools).

Business 117

Business Paid Search Agency Social Media Analysis 117