Martech

JUNE 3, 2022

. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said. Which accounts within that ICP are you going to go after?” ” Here are three ways an ABM strategy can help improve sales and marketing velocity. Account analysis and measurement.

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 113

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”

Account Based Marketing 107

Account Based Marketing ABM Webinar Metrics Effectiveness 107

6sense

NOVEMBER 22, 2021

Are you thinking about ditching your revenue team’s creaky, ineffective sales approach and embracing ABM … but aren’t sure of what you need to know? Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. You’ve found the right blog post.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. This is crucial among account based marketing best practices but is often overlooked. Let’s get started. #1

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Strategic-IC

JANUARY 17, 2022

We're already into 2022 and what a year it is going to be for Account-based Marketing. It's been a whirlwind last few years with so many organizations adopting ABM and so many new technologies and innovations coming to market to support an Account-based strategy. Grab a coffee, sit back, and enjoy!

Account Based Marketing 62

Account Based Marketing ABM Contingency Planning Intent Signal 62

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Improved ROI: Targets the right accounts for higher conversion and revenue.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

KoMarketing Associates

FEBRUARY 17, 2022

“Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report. Similarly, intent signals are poised to become an even bigger part of demand gen strategies as organizations refine their focus on personalization and tailored content for accounts.”.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Tracking Online Buyer Behavior and Signals The online world provides a wealth of data about buyer behavior.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

OCTOBER 18, 2023

Account-based marketing tends to get the spotlight, but they’re not the only ones who benefit from an account-focused approach. You have a strong foundation built around a well-defined Ideal Customer Profile (ICP), lead scoring, and streamlined marketing operations and automation.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

ABM in Action

JUNE 29, 2023

SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and fully manage content syndication, ABM and demand generation programs that deliver highly qualified leads to accelerate pipeline.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

Martech

MAY 2, 2024

Candito adds, “We had run programmatic client-acquisition campaigns for a while, but when we layered on the ICP and intent data, our average spend per account to drive engagement — either a site visit or some on-site activity — fell from $160 to $20.” If later, it would be ABM-style demand generation. Remarkable.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

Aberdeen

OCTOBER 9, 2019

The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. That’s where predictive insights and intent data come into play.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

Madison Logic

MAY 15, 2024

In many organizations, the primary role of the marketing team is to influence the top-of-funnel (TOFU) and middle-of-funnel (MOFU) motions to build and fuel the sales pipeline. Content plays a critical role in moving current customers through retention stages. Courtesy of Madison Logic.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. Statistics show that email marketing boasts an ROI of? $42 email marketing?into Identify the Perfect Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. “Today’s most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

SWZD

SEPTEMBER 17, 2019

Account Based Marketing is a very hot topic among B2B marketers nowadays, but are they really understanding how using this approach can help them reach their customers and be more efficient? Personalization, an omni-channel approach and the use of data each play a key role in a fruitful ABM approach.

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

Martech

JULY 18, 2022

It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having. Get the daily newsletter digital marketers rely on.

Digital Experience Platform 104

Digital Experience Platform Intent Signal Account Based Marketing ABM 104

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

ANNUITAS

MARCH 21, 2023

The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Account (one-to-many). Precision marketing ABM pyramid.

Top of Funnel 97

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 97

Only B2B

APRIL 30, 2024

Intent Signals: Identify and track the accounts that are researching your offerings or similar offerings that your competitors are offering. Keeping these attributes in mind, marketers and sales should team up to create a list of accounts to target and prioritize.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

Martech

DECEMBER 19, 2022

What can GTM leaders do now to get more value from intent signals? Sales and marketing teams are not leveraging intent to its full value or potential yet. content, creative assets, talk tracks) when they need it.” content, creative assets, talk tracks) when they need it.”

Intent Data 119

Intent Data Intent Marketing Analytics Tools Intent Signal 119

Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How else can marketers optimize content with intent data?

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Aberdeen

JANUARY 24, 2019

And it’s working, even though predictive analytics aren’t a remedy to sub-optimal content marketing / sales performance. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Aberdeen agrees.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

6sense

DECEMBER 17, 2021

, have perfectly mapped messaging & content to buying stages (hallelujah!), Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. ABM eliminates guesswork.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

6sense

NOVEMBER 19, 2021

of marketing … and it’s experienced some serious change throughout the centuries. But none are better than what’s unfolding in the world of Account-Based Marketing today. These solutions provide RevOps teams with practically limitless ways to categorize and market to buyers. This leans into ABM’s strengths.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

Leadspace

MARCH 26, 2018

No one really needs to convince you that account-based marketing works. Today, ABM is part of the scenery for B2B Marketing and Sales. A big reason for this is that on the operations level, many ABM adopters just aren’t ready for it. Selecting The Right Named Accounts. Individual-Level Data.

Account Based Marketing 78

Account Based Marketing ABM Marketing AI Demand Generation 78

SWZD

JANUARY 6, 2021

Make powerful data-driven intent signals the core of your ABM program for transformative results. Our guide will help you find an ABM partner, not just an ABM vendor.

Advertising Agencies 62

Advertising Agencies Account Based Marketing ABM Intent Signal 62

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

JANUARY 26, 2021

The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM). You need to target large organizations as a whole entity, which is precisely where ABM comes in. ABM For Targeted Outreach. Create Case Studies To Demonstrate Value.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

SEPTEMBER 22, 2023

Hearing directly from an employee at a specific company that they are looking for your product, for example, makes a world of difference compared to relying on third-party accounts to find your prospects. Where and how a company sources its intent data says a lot, so keep this in mind before trusting any company that offers intent data.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). Where would you start?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118