Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

PureB2B

FEBRUARY 18, 2022

Our trifecta of leading solutions – Identify , Activate and Convert — provide B2B sales and marketing teams with the ability to: Identify in-market prospects from a database of over 131 million active buyers, using intent signals, verified details, recent confirmed connections, and technographic installs.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Inbox Insight

NOVEMBER 10, 2023

Third-party intent data Third-party intent data comprises of insights gathered across any digital touchpoints external to your organization – for example, all websites, content platforms and social media channels. Finally, 3rd party intent data offers scale. It’s a data goldmine waiting to be tapped into.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

Inbox Insight

OCTOBER 19, 2020

With this in mind, we recommend that all B2B marketers leverage their own first-party intent data and incorporate this into their marketing strategies. Third-Party Intent Data. Finally, third-party intent data offers scale. 41% of marketers even consider intent data to be at the heart of what they do.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

6sense

DECEMBER 8, 2021

Intent data and predictive data are required to identify when prospects are ready to buy. Savvy revenue teams use ABM-centric account engagement platforms, with AI operating at their cores , to extract these crucial clues. They help revenue teams prioritize efforts on the accounts most likely to convert now.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 It is the most accurate way to predict who is currently in-market and what technologies they’re considering.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40