SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. They go online, read content, hunt for answers, and learn to cope with their discomfort. Produce Relevant Content. An estimated 1.8

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Inbox Insight

OCTOBER 27, 2023

This data provides deeper insights into the buyer’s journey, helping businesses to better tailor their marketing campaigns and strategies to their target audience. The strength of a buyer’s intent can be gauged through the types of content consumed.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketing spend allocated to video advertising can really get some mileage; even B2B prospects scroll through their phones and engage with ads.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. By recognizing the needs and interests of prospects , businesses can tailor their marketing efforts to drive impactful campaigns and achieve higher conversion rates.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops.

Intent 100

Intent Account Based Marketing Bombora Intent Signal 100

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Understanding firmographics helps in segmenting leads based on industry-specific needs and preferences.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Supercharged account-based marketing.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Aberdeen

JANUARY 23, 2019

Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. To close deals and build a customer base a startup’s marketing and sales team must focus on an audience with the least resistance. Global ABM Players. B2B Marketing Trend Watch.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Zoominfo

MARCH 31, 2024

Here’s how your GTM team can capitalize on high-value buying signals to sell smarter and win faster. Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

DealSignal

DECEMBER 9, 2022

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Only B2B

JULY 13, 2023

First-party intent data is gathered from your own digital channels, such as website interactions, email engagements, and content downloads. On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. Provide valuable content and resources at each stage of their journey. Must Read: What is Intent Data and How it Can Help Your Company? Explore different data providers and partners.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Madison Logic.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Table of Contents What is B2B intent data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

APRIL 17, 2019

Using intent data to identify when a prospect may have a pain that they’re trying to solve as early as possible is the first trick that gives the marketer the upper hand when building their messaging and attracting that prospect. Thinking Dynamically About Your Account List. Static account lists are just that — static.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Understand purchase intent. Intent data focus on prospects’ overall decision-making processes rather than the final result. . Personalize content campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Aberdeen

AUGUST 26, 2019

This means taking advantage of web-based intent signals that automatically generate qualification scores. This shift ensures that submissions for content downloads and demo requests automatically create lead entries in your CRM to begin qualifying the prospect for sales. Mistake #2: Thinking Web-to-Lead Forms Are Enough.

Intent Signal 40

Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

Aberdeen

JANUARY 28, 2019

“Demystifying buyer behavior” sounds a lot like something Aberdeen’s teams (and analytics) excel at, and it is logical that the AI-powered ABM solutions in the B2B market also rely on heavy-duty, advanced analytics to execute programs and produce actionable insights. Good news – It is now possible to know this, with up to 91% accuracy.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

“Demystifying buyer behavior” sounds a lot like something Aberdeen’s teams (and analytics) excel at, and it is logical that the AI-powered ABM solutions in the B2B market also rely on heavy-duty, advanced analytics to execute programs and produce actionable insights. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

“Demystifying buyer behavior” sounds a lot like something Aberdeen’s teams (and analytics) excel at, and it is logical that the AI-powered ABM solutions in the B2B market also rely on heavy-duty, advanced analytics to execute programs and produce actionable insights. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. For years, we assumed that content consumption was directly connected to investment.

Demand 52

Demand B2B Webinar Metrics Intent 52

Aberdeen

JANUARY 24, 2019

In the video, Trip Kucera , then-VP of Client Strategy at Harte Hanks Data & Content Solutions, said, “Now, the challenge is, what is ‘signal’? Target messages at targeted buyer intent signalers. Back in 2014, marketers were hip to the power of predictive. How do I interpret these interactions as a hand raise?

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

DealSignal

MAY 3, 2021

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Intent data allows you to identify and target these specific folks, almost in real-time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Binary Demand

JUNE 29, 2023

This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52