How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
We’re trying to talk to very time-crunched directors of FP&A, Directors of Accounting, and CFOs. They’re historically using a lot of word of mouth, a lot of community engagement, and a lot of online research.”. That helps us understand how we want to market to these different types of audiences.
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