Zoominfo

NOVEMBER 1, 2022

Sales and marketing organizations should be adequately aligned While sales and marketing leaders increasingly agree on the need for tight partnership, most companies are not fully realizing this vision. ZoomInfo MarketingOS Finally, ABM with data you can trust. It’s just valuable all across the organization,” Schuck said.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Engagio

NOVEMBER 13, 2017

It’s no surprise that Account Based Marketing was another hot topic this year at Dreamforce. With more and more companies thinking about moving to an account-based model, they’re demanding more tactical and practical advice for getting started and optimizing their existing ABM efforts.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

Engagio

JANUARY 7, 2019

Organizations with visions are trailblazers. For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. For a look at the past, here are our expert ABM predictions from 2017.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Engagio

AUGUST 20, 2018

Companies have recognized that traditional inbound marketing programs (and even the marketing automation tools that support them) were designed primarily for a certain kind of deal – high velocity, short cycle, often lower value deals. For many organizations, this inbound strategy worked up to a point.

Account Based Marketing 48

Account Based Marketing ABM Sales Management Cross-Selling 48

Heinz Marketing

JANUARY 14, 2021

Community marketing. Community marketing is intended to be more organic and engage an audience in an active, non-intrusive way. Since virtual events fell flat, prospects were wanting a more intimate interaction, queue community marketing. Community marketing can be done a few different ways.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

DemandBase

JUNE 23, 2020

We wanted to explore how marketers ABM. So we teamed up with some of our partners for their insights into how a marketing team can implement ABM across every role. We share what they had to say in this special, three-part series, This Is How I ABM. This doesn’t just stop with content on TV.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Marketing & Strategy 52

Engagio

AUGUST 1, 2018

Once we hit the topic of “how to start ABM,” the entire room lit up with questions. It was abundantly clear that ABM was on everyone’s mind, yet many were struggling to get started. Here we are two years later, and many marketing leaders are still asking the same questions. Brandon: What does success look like?

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. For this blog, I interviewed: Kira Mondrus, SVP of Global Marketing, Tricentis. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

PathFactory

MAY 24, 2023

PathFactory partnered with GTM Partners , a data-driven go-to-market analyst firm, to gain a deeper understanding into how existing and previous customers leverage PathFactory and measure its benefits. The value can be experienced by the entire Go-to-Market team.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 126

DiscoverOrg

APRIL 20, 2017

These are still great ways of predicting how an organization will perform, especially when entering a new market or rolling out a new product for feature. Contact lists that consist of names, organizations, and phone numbers are still frequent B2B offerings. Output : Inquiries, proposals, demo requests. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Terminus

JULY 27, 2021

It’s made way for its cooler, younger, and in-the-know cousin: the more targeted and effective account-based marketing (ABM). Our 2020 State of ABM report found that mature ABM programs are generating 78% of all sales opportunities and 73% of revenue without ever touching leads. The numbers don’t lie.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. Driving a culture of data hygiene and management that builds a strong foundation for data-driven marketing.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Why Do You Need a Go-to-Market Strategy? Because B2B organizations often mistake go-to-market strategies as being a new launch. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Terminus

FEBRUARY 22, 2018

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. 10 Lessons Learned for Account-Based Success – Sangram Vajre , CMO & co-founder at Terminus. Rob Israch , CMO at Tipalti.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 22

Heinz Marketing

NOVEMBER 11, 2019

This week’s episode is entitled “ Lessons on ABM from Inside the Trenches: Fine-Tune Your Strategy for 2020 “ We talk with Edward Roberts , Senior Director of Product Marketing at Distil Networks. . Edward answers these questions below and a lot more: Why ABM? How did ABM became a priority for Distil?

Sales Management 67

Sales Management Top of Funnel Account Based Marketing ABM 67

Terminus

FEBRUARY 22, 2018

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. 10 Lessons Learned for Account-Based Success – Sangram Vajre , CMO & co-founder at Terminus. Rob Israch , CMO at Tipalti.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 20

Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. To win new accounts ?. Let’s find out.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

The ABM Agency

JANUARY 15, 2021

While a CFO can advise on the exact portion of the company’s funds that can be spent toward marketing, it’s the responsibility of the CMO to know where and how to spend it. Once you answer these questions, you can identify which larger B2B marketing strategy makes the most sense to implement for your company.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Terminus

JANUARY 3, 2018

To this end, we launched our account-based advertising product in 2015 and started building #FlipMyFunnel , a thriving community around the practice of account-based marketing (ABM). We’ve witnessed this first-hand as we conducted our own account-based marketing transformation internally.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Heinz Marketing

OCTOBER 4, 2021

He ran marketing at Pardot. He really was at the forefront of ABM. It was hard for several years, not to think of ABM and not think of Flip My Funnel. Matt: So, the books you’ve written previously have been focused on marketing, focused on account-based marketing.

Top of Funnel 112

Top of Funnel Account Based Marketing Communities Cross-Selling 112

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. The Easiest Way to Get Intent Data. To learn more about how to use data more effectively, click here.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

The ABM Agency

FEBRUARY 14, 2023

Reading Time: 8 minutes As a director of marketing or CMO at an enterprise B2B SaaS organization, you may be wondering how to create and execute an effective account based marketing strategy. What is account-based marketing strategy for B2B? What are the goals of account-based marketing?

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). As it happened, ZoomInfo also went through an acquisition over the summer—a great mutual connection opportunity.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. This really is sort of naturally elevating sales and marketing leaders to business leaders.

Forrester 117

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 117

Marketing Insider Group

NOVEMBER 15, 2022

My “ah hah” moments (some call them epiphanies) centered around Account Based Marketing (ABM), Marketing Technology (MarTech), Thought Leadership, as well as key concepts such as sales enablement, executive engagement, and insights and intelligence, and more. Classic “orchestration as an art form”. Time will tell.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Heinz Marketing

MARCH 27, 2023

I’d love to hear a little bit about what you’re seeing in the market, both in terms of the evolution of the marketing function, as well as how people are sourcing that work. And when you used to ask marketers about transformation, it’s we want to do some innovation. I think second is, things have changed really fast.

Demand Generation Agencies 84

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 84

Terminus

JANUARY 16, 2019

We’ve acquired a company, expanded to multiple offices, and launched the world’s first end-to-end ABM platform. I keenly remember watching a grainy video of Sangram explaining the flipped funnel on a whiteboard and doing my best to wrap my head around this new concept of account-based marketing. Derek Slayton, CMO.

Account Based Marketing 29

Account Based Marketing Branding Brand Identity Paid Search Agency 29

Engagio

JUNE 24, 2019

It was clear that the future of B2B marketing would be different. It would provide the complete view of the customer – from acquisition to loyal advocate. Marketers would be able to transverse between accounts or people, depending on the question they were addressing. Helped us grow our ARR by more than 3X.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

Allocadia

JUNE 7, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Assess your marketing program. Allocate resources according to the acquisition of MQLs. Is the team producing more content in less time?

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

Allocadia

APRIL 16, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. 8: Customer Acquisition Cost (CAC). . Orbit Media | Co-founder and CMO. . . Triblio | CMO. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107