Oktopost

APRIL 29, 2024

Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. This information helps in understanding their perceived intent or their purchasing readiness.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. ABM Alone Isn’t Enough.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Aberdeen

APRIL 4, 2019

It’s tough to argue against account-based marketing (ABM) as the de facto strategy for reaching B2B buyers. With ABM, you no longer focus on stuffing your funnel with as many people as possible. Except if it was so easy to focus only on accounts that have shown purchase intent , everyone would do it.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Marketing Insider Group

JULY 16, 2020

Sometimes your leads are weak and they don’t have the necessary intent to use your product or a need that it can solve. So, how do we put customers in the proper brackets according to their purchase intent ? ABM also makes it far easier to create a properly segmented audience that your team can target and nurture.

Lead Ranking 266

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 266

SalesIntel

JANUARY 21, 2022

What is Intent Data in a Nutshell? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

KoMarketing Associates

JULY 9, 2019

In terms of trustworthiness, B2B customers ranked their own prior experience with a product (more than 3.5) However, product demos earned slightly more than 3.0, In regards to effectiveness on a scale of 1 to 4 (4 being the most effective), B2B marketers ranked product demos the highest, at slightly more than 3.5. on average.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real time. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. How Intent Data Turns Leads into ABM Insights. But do we really need to pit one against the other?

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

Heinz Marketing

DECEMBER 15, 2021

B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions. How to leverage intent data. Personalized web experience. Personalized lead engagement .

Intent Data 128

Intent Data Intent Lead Ranking B2B Marketing 128

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

FunnelEnvy

SEPTEMBER 18, 2023

Goals: What they want to achieve using your product or service. What are their motivations for considering your product or service? How do they make purchasing decisions? Buyer intent refers to prospects’ actions or expected behaviors before purchasing. Buying Behavior: Is this a B2B or B2C customer?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Final Thoughts What is Intent Data? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Aberdeen

JANUARY 10, 2019

This is the second in a series of Account Based Marketing (ABM) Myth Busters. In this series, we dissect the assumptions of marketing/sales organizations who have yet to embrace Always-On ABM. In order to achieve the positive outcomes ABM is intended to bring, there are numerous factors that need to align.

Account Based Marketing 40

Account Based Marketing Contact Marketing ABM Contacts 40

Aberdeen

OCTOBER 1, 2019

Tune in as we discuss how to find the right methodology and math behind account-based marketing (ABM), the best dirty secrets to manage your data in a growing company, and how there’s no shame in needing a VLookup refresher every now and then. Do you know which specific companies are currently in-market to buy your product?

Account Based Marketing 40

Account Based Marketing ABM Peer-to-peer Business 40

DemandBase

MAY 7, 2020

Now, as an ABM Strategist, I finally get to follow my instincts and advocate for more effective sales engagement. Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Aberdeen

JANUARY 4, 2019

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Do you know which specific companies are currently in-market to buy your product? Your Total Active Market.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

DemandBase

MAY 28, 2020

In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Here are 5 big data sources to help you get serious about ABM and cut down on marketing waste: Firmographics. From there, you can set goals for increasing marketing efficiency and sales productivity ratios over time. Purchase Intent.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. That means they’re nurturing B2B customers to increase their product use, grow their spending, boost their frequency, retain longer, and make more referrals.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Only B2B

FEBRUARY 11, 2024

Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Decide what it is, what you want, and what it is you don’t – to find the perfect intent data solution. Not one-size-fits-all, and so choosing the perfect type of intent depends on the products or services you offer.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

TrustRadius Marketing

OCTOBER 3, 2022

Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns. What is intent data? Generally speaking, intent data is a behavioral data set that indicates when a buyer is in the market for a specific product or service.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Choozle

JULY 24, 2020

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Today, effective B2B marketers are employing ABM strategies across multiple channels, including digital advertising, to identify, target, and convert customers within their market.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

Madison Logic

AUGUST 10, 2023

As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. Using collaboration solutions increases productivity, streamlines workflows, and promotes more effective communication. The collaboration software market reached $26.28

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Binary Demand

MARCH 26, 2024

Content formats with a high download rate in the immediate buying window and a low download rate for those further out in the buying journey might indicate stronger purchase intent. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. That shows high intent.

Intent 104

Intent Account Based Marketing Bombora Intent Signal 104

Oktopost

MAY 23, 2022

Intent-based marketing gives you the tools to do precisely that. It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Active Intent. Passive Intent. Well, the people who like your product or service. Internal Data.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. OnlyB2B don’t just offer data; we empower you to leverage it effectively.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

6sense

DECEMBER 10, 2021

ZoomInfo offers robust solutions for lead scoring, sales prospecting, territory planning and more with the aim to increase sales productivity. 6Sense ABM. A platform for B2B businesses, 6Sense offers all required insights of a consumer to close a deal with precise intent details. Terminus ABM Platform. Leadfeeder.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

Terminus

DECEMBER 13, 2019

As they offer a very niche business solution, it was critical that their ABM program focused on only the accounts which had the right revenue range in the right regions. With Terminus, they were able to easily build a target account list of accounts already within their CRM who matched their ICP.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

DealSignal

MARCH 2, 2024

Defining your ideal customer profile and optimizing targeting Having intent data is key to segmenting your audience, and really drilling down on those target niches that show the most interest in your product or services. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Strategic-IC

NOVEMBER 6, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

DealSignal

NOVEMBER 1, 2022

How to use B2B intent data Operationalizing intent data: Three use cases The importance of quality intent data eBook: The Definitive Guide to Evaluating & Choosing a B2B Data Provider Learn more about Intent Data. What is B2B intent data? B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52