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Testing Mind Map Series: How to Think Like a CRO Pro (Part 59)

Convert

What inspired you to get into testing & optimization? The main problem with their business model was that our clients had a lot of barriers to applying our suggestions to their digital platforms and we decided to look into tools that could speed up the process. I absolutely loved the whole process. Since 2011. Have a plan.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope.

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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. In the end, you’ll be able to use product experimentation to validate each step of the unending journey toward the better version of your product for your users. Nowadays, they conduct up to 10,000 tests each year. Let’s get started!

Product 52
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How To Develop Buyer Personas: A Crash Course

Pam Didner

Copywriters and web designers can take the high-level buyer persona and incorporate more details through AB testing to help agencies and freelancers to design creative concepts and write customer-centric copy. It’s OK to create an informal persona and validate that with key relevant stakeholders.

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

They must: Do more with what they have ( conversion rate optimization ) Build buyer feedback and intelligence loops (Where they activate customer insights and establish a clear understanding of what’s in their control and can drive more purchases, more value, more business) Throw away outdated playbooks and find new ones.

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Here is how pros do conversion rate optimization

Kevin Indig

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

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You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say)

Convert

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? What Is a Learning Repository?