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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. Reducing cycle time enables your organization to respond more quickly to changing market conditions, customer needs, and internal challenges. Billion by the end of 2030.

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3 Prescriptives for transforming the B2B marketing operating model

SmartBrief - Marketing

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases.

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Martech 2030 Trend #4: From Big Data to Big Ops

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. The rest is “dark data.”

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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. If you like the feeling when a company moves quickly and releases plenty of new products, smaller-sized and enterprise-level companies are a good bet. Want to work for an innovative company?

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C-Suite Executives Are Researching Collaboration Solutions More as Businesses Continue to Seek Ways to Manage Remote and Hybrid Workforces

Madison Logic

As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. The collaboration software market reached $26.28 billion by 2030. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

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Five ways business buying is changing: Ignore these at your peril

Biznology

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. I’ve written about this before, offering ideas for how marketers can cope. But I also see this development as part of a larger trend and has deep implications for how we need to be selling and marketing today.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

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