Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. This is especially true when it comes to communication channels, customer preferences and market trends.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Seismic

APRIL 16, 2024

In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change. With the ability to leverage data and insights, provide continuous learning and coaching , and streamline communication, enablement is a top priority for companies in 2024 and beyond.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Hinge Marketing

FEBRUARY 22, 2024

That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. We’ve selected five key findings from the study that firms like yours can use to compare against your own marketing strategy as you drive toward sustained growth. How did they do it? Don’t lose sight of #5.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Disney+, “Well Said.” Verizon, “Beyonce.”

Digital Asset Management 128

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 128

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. What of Brent’s is NOT going forward and what IS in 2024, including a new book (eta Fall 2024).

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

Marketing AI 104

Marketing AI eCommerce Peer-to-peer CMO 104

Martech

SEPTEMBER 27, 2023

They provide great insight into the market and help me as I continue to advise my clients. I was surprised that 24% of respondents replaced their marketing automation platform most frequently. In this golden age of marketing technology, marketing automation is the godfather. What is getting voted off the island?

Peer-to-peer 114

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 114

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Walker Sands

OCTOBER 23, 2023

Here are some of the key security topics that generated buzz among on-site journalists and reporters at these events: Generative AI takes center stage Back in April , I called AI the “unofficial theme” of RSA, and this trend continued with Black Hat and DEF CON. But reporters were clearly experiencing generative AI fatigue.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. This is a generation of digital natives who want to conduct most of their research anonymously.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Thinkers360

APRIL 7, 2024

At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. His specialties include Cloud ROI, Data Center Trends, AI Convergence, IoT, Big Data, Information Technology Maintenance and Management. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Conversica

DECEMBER 20, 2022

This means that we might see 2024 budgets get more healthy in anticipation of a recovery. But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. For my peer CEOs, this means preparing for a cold winter in 2023. 2023 Predictions. By Jim Kaskade.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Act-On

MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report , the probability of CEOs and marketing leaders agreeing on top marketing metrics is like a flip of a coin (50/50).

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

Single Grain

JANUARY 23, 2024

Wondering what the SEO predictions for 2024 are? As marketing continues to evolve at a breakneck pace, staying ahead in the world of search engine optimization is more crucial than ever. AI content tools are increasingly sophisticated at understanding and simulating human language.

SEO 52

SEO Marketing AI Webinar Metrics Marketing & Strategy 52

Sana Commerce

APRIL 25, 2024

Leveraging technology like artificial intelligence, real-time data analytics, and personalization can transform your e-commerce strategy and your competitive advantage, making your operations more efficient and your customer interactions more impactful. Key Takeaways B2B sellers need to adapt to the Digital-First Customer.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Sana Commerce

APRIL 25, 2024

Leveraging technology like artificial intelligence, real-time data analytics, and personalization can transform your e-commerce strategy and your competitive advantage, making your operations more efficient and your customer interactions more impactful. KEY TAKEAWAYS B2B sellers need to adapt to the Digital-First Customer.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Martech

DECEMBER 21, 2023

Define specific measurable outcomes, which can include brand awareness, lead generation, peer networking and education. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Successful digital events require careful planning. Maxwell asked.

Planning 83

Planning Copyright Peer-to-peer Terms and Conditions 83

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. Why Avoid Email Marketing Mistakes? All in all, email marketing is too significant to be ignored.

Email Marketing 99

Email Marketing Planning Work Management Marketing Management 99

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89 billion by 2025.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Salesforce Marketing Cloud

JANUARY 22, 2024

Beyond 12 combines near-peer coaching with an AI-powered mobile app to guide students to success. To that end, Beyond 12 is building an AI-powered “Content Development Assistant” to automatically pull information from college websites and generate short-form content tailored to first-generation college students.

Education 80

Education Peer-to-peer Broadcasting Training 80

Litmus

FEBRUARY 22, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Alice Li (she/they) Principal Email Engineer at Zillow Follow Alice on LinkedIn & X (Twitter ) What did the beginning of your time in email marketing look like?

Communities 75

Communities Work Management Marketing Analytics Tools Peer-to-peer 75

Brandpoint

NOVEMBER 2, 2023

I left incredibly energized and excited about what’s ahead for communications professionals in 2024. There’s a lot of scary stuff on the horizon, but a key message was that PR teams are there to be a leader in a sea of chaos, bringing calm and truth in needed times. The Brandpoint team at PRSA ICON 2023 1. And it will get rocked again.)

Marketing AI 71

Marketing AI PR Public Relations Contingency Planning 71