Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. ” This comes as the U.K.

Privacy 115

Privacy Google Advertising Agencies Paid Search Agency 115

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 124

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

B2B Thought Leadership 103

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 103

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 49 Majid Kazmi Stralent Brand Management Contact Majid Kazmi Score: 37.16 Congratulations to all our Diversity and Inclusion influencers who participated! Join us today ! NGOLE Score: 37.16

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 75

SocialPilot

JANUARY 4, 2024

These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. Why does this matter?

Social Media 97

Social Media Media Planning Social Marketing 97

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. How To Define Your Audience When Hiring Of course, you don’t want to blast a social media job advertisement out to a large audience and hope for the best. Employer Branding: Building a strong employer brand is crucial in attracting top talent.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Heinz Marketing

MARCH 22, 2023

Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. Companies aren’t always forthcoming with how they use your personal information, and privacy policies can run hundreds of pages that no one is taking the time to read.

Privacy 98

Privacy Privacy Policies B2B Marketing Opt-out 98

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 60

B2B Thought Leadership Design Thought Leadership Lead Scoring 60

illumin

JANUARY 26, 2024

Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. Of course, always use consumer data collected with consent. As we enter this new age of advertising, both security and compliance are more important than ever. Are you ready to go cookieless?

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 8 Brian Burton, Ed.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

FEBRUARY 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cloud Computing for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 4 Kevin L.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 60

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 16 Nick Brestoff, M.S.,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Enterprise Management 65

Enterprise Management Brand Identity Branding Work Management 65

ClearVoice

FEBRUARY 5, 2024

Challenges and Considerations Using AI for content outsourcing comes with challenges and ethical considerations, such as bias, fairness concerns, and potential privacy issues. Include privacy considerations in developing and designing your automation and AI systems. Deploy security and data encryption measures.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

QuanticMind

MAY 15, 2023

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers. How, exactly?

Privacy 91

Privacy Mobile Advertising Advertising Agencies Guidelines 91

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time.

Social Media 94

Social Media Template Work Management Marketing Management 94

ClearVoice

NOVEMBER 25, 2022

But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. Google may have extended support for third-party cookies until 2024. Brand identity content marketing trends. Commitment to data privacy.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketri

DECEMBER 11, 2023

The piece also underscores the significance of privacy and compliance in an era of stringent regulations. Despite all the changes, timeless principles such as understanding the target audience, creating compelling value propositions, building brand awareness, and fostering relationships remain unwavering.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Media 128

Madison Logic

DECEMBER 14, 2023

And be sure to d ownload our comprehensive 2024 B2B Marketing Predictions eBook for a deeper dive into these predictions and advice on crafting practical strategies to capitalize on them. Of course, there are also some challenges associated with the use of AI and machine learning in B2B marketing.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

DealSignal

FEBRUARY 1, 2024

B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. With a heightened emphasis on data privacy, marketers face challenges in measuring marketing efforts and gathering insights from users.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

Huptech Web

OCTOBER 27, 2023

In a time when technology is always keeping an eye on things, businesses are looking for strategies that respect their customers’ privacy and choices that will keep their customers safe. Still, they also value their privacy and don’t want others prying into their personal lives. It’s a balance companies need to find.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Contently

DECEMBER 2, 2022

Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Keeping track of that data while ensuring you comply with privacy laws must be a top priority.

Multi-Touch Attribution 152

Multi-Touch Attribution Work Management Paid Search Agency CMO 152

Martech

DECEMBER 29, 2023

While this has long been true, the increase in privacy regulation means campaign measurement and activation will be more difficult than ever. Dig deeper: 4 ways to get more value from your martech investments As a result, brands may need new platforms for marketing measurement and activation.

Multi-Touch Attribution 106

Multi-Touch Attribution Digital Transformation Touchpoints Advertising Agencies 106

Single Grain

MARCH 8, 2023

Not only are there a ton of channels to use, but tracking is becoming more challenging due to privacy changes like Apple’s App Tracking Transparency policy. Companies are increasingly realizing the power of their employees’ social media followers and are thus encouraging them to leverage their networks to act as brand ambassadors.

Paid Content 59

Paid Content Advertisements Advertising Paid Search Agency 59

ClickZ

AUGUST 16, 2022

The initial goal was to do so in two years, but the transition has been slow as Google further pushed the date to 2024. Even so, as the world works toward a future that is less dependent on cookies, it begs the question: what can brands do to replace the delectable value that the confectionary technical term has to offer?

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Single Grain

SEPTEMBER 4, 2023

By the end of this piece, you should have a bit more awareness of how marketers in 2023 going into 2024 are regarding the state of paid media’s effectiveness and simplicity of execution. And for truly compelling storytelling and brand identity, human creativity remains indispensable.

Paid Content 52

Paid Content Marketing AI Work Management Marketing Management 52

Liveintent

JANUARY 30, 2023

As usual, it was well attended and featured an all-star speaker lineup from brands and retailers like HelloFresh, Albertsons, and LuluLemon, to name a few. Projections indicate that retail media networks will capture the majority of digital ad budgets by the end of 2024.

Privacy Protection 62

Privacy Protection Advertising Agencies Budget Programs Paid Search Agency 62

Single Grain

MAY 16, 2023

Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness. Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Convert

MARCH 4, 2021

With the growing rise in privacy concerns, users not only want great service but they want to feel like they can trust us with their data. billion by 2024. Short Recap of Privacy and How It’s Impacting Forms & Emails. So let’s talk about privacy and ‘explicit consent’. And so we stand at a crossroads.

Optimization 52

Optimization Opt-out Opt-in Newsletter 52