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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Marketers will increasingly rely on AI to optimize their campaigns, automate routine tasks, and enhance customer experiences. Its significance is only expected to grow in 2023 and beyond.

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ZoomInfo, Data Privacy, and You

Zoominfo

Read: Beginners Guide to CCPA CPRA – California has also recently passed the California Privacy Rights Act (CPRA), which expands on business regulations outlined in CCPA. CPRA goes partially into effect January 1, 2022, with the remaining going into effect January 1, 2023. Data Privacy Best Practices.

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On next year’s to do list: Clean rooms and better data

Martech

To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on clean rooms. Clean rooms provide a secure environment to overlay their customer data with information from other brands. Clean rooms also offer customized solutions for doing more with first-party data.

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How Talent Managers Can Help Clients and Candidates Master Digital Skills

Online Marketing Institute

Unless talent managers can find a sustainable way to face an age of automation by showing they can help people master digital skills, they will watch from the sidelines as their clients and companies are displaced by digital technologies beyond their control. Encourage clients and candidates to reskill for digital marketing first.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

But anonymity can enable online scams and abusive behavior (we’re looking at you troller without a profile pic!). According to our survey, both marketers (72%) and consumers (60%) expect brands to continue combining real-life and digital experiences in 2023 (i.e., Some policies to consider: User data.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Right to object to automated profiling and decision making. 1 January 2023. 1 January 2023. Finally, while 2023 may seem a distant future, don’t postpone building your compliance plan.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Right to object to automated profiling and decision making. 1 July 2023. 1 January 2023. 1 January 2020 / 1 January 2023. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s. Right to correct errors in personal data.

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