Digilant

JANUARY 11, 2024

We’ve compiled essential information to help advertisers navigate the upcoming media frenzy and capitalize on opportunities throughout the games. What Was March Madness Viewership Like in 2023? Advanced TV Streaming TV is vying to dethrone cable and satellite when it comes to fans’ preferred viewing methods.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. BetMGM reduced its spending on the platform by 87% in 2023. The game is only the start. million on X.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 109

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

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Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. billion minutes.

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Paid Content Paid Search Agency Ads Advertising Agencies 52

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Digilant

JANUARY 25, 2024

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. This strategy persists even as media consumption habits have significantly evolved. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Porch Group Media

NOVEMBER 4, 2022

Why You Can’t Afford to Miss out on Connected TV in 2023. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? billion on CTV ads in 2023. Streamed content is a much more economical choice when compared to traditional cable or linear TV.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Not sure where to start?

Social Media 109

Social Media Statistics Marketing Management Ideal Customer Profiles 109

Digilant

JANUARY 3, 2023

Digital marketing has evolved in the past decade, with consumers using legacy channels such as radio and cable TV less and less. Think Spotify rather than radio, Hulu rather than cable TV, and TikTok rather than Facebook. Numerous factors contribute to media costs and performance. Integrate cross-channel reporting.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

Martech

APRIL 18, 2023

The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). It doesn’t apply to the company’s local ratings, which remain unaccredited. Get MarTech! In your inbox.

Cable 90

Cable Broadcasting Television marketing Guidelines 90

Choozle

MARCH 20, 2024

Fast forward to 2023, and that number has surged to approximately 1.8 Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers.

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Allocation 75

Martech

APRIL 1, 2022

The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. Growth in AVOD ad spend is outpacing other channels and is projected to be worth $47 billion of the global CTV market by 2023,” said Iván Markman, Yahoo Chief Business Officer. “CTV

Paid Search Agency 101

Paid Search Agency Advertising Agencies Advertisements Advertising 101

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. Digital media is cheaper. Why the shift?

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

FEBRUARY 28, 2023

In 2023, it’s safe to say many advertisers will be tasked with doing more with fewer resources. For example, rather than just noting the total number of unique visitors in web traffic, analyze where visitors are coming from (referral, social media, organic, paid search, email, etc.) and redirect efforts based on that knowledge.

Paid Content 52

Paid Content Lead Scoring Lead Ranking Advertisements 52

ClickZ

JANUARY 21, 2021

billion by 2023. With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game. The net worth of the AR market is $3.5

Marketing & Strategy 140

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NuSpark Consulting

FEBRUARY 3, 2023

In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. The milestone reinforced streaming as the top choice for TV viewers, primarily driven by the original content unavailable on broadcast or cable TV. Read on to learn more.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Digilant

AUGUST 10, 2023

In 2023, U.S. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

In 2023, U.S. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ClickZ

AUGUST 6, 2020

30-second summary: M assive popularity translated into the explosive surge in CTV media buying. 52 percent of the responses caused by the media come from connected TV. . Such massive popularity translated into the explosive surge in CTV media buying. And yet, this number accounts for only 46.9 Marketers crippling fears.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

illumin

MARCH 7, 2024

The NFL remains one of the most profitable broadcasts in the US, making up 93% of the most-watched broadcasts on TV in 2023. Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment. Sports broadcasting is one of the last pillars of linear TV.

Cable 59

Cable Service Broadcasting Advertising Agencies 59

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). billion in 2023. billion this year, $17.4 billion in 2022, and $21.4 Every CTV provider – Hulu, Roku, Tubi, etc.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Hubspot

JANUARY 6, 2020

As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. But technology is now letting marketers listen to anonymized conversations at live events via social media to learn about consumer's opinions, expressed in their native environments. "We

Marketing AI 91

Marketing AI Lead Ranking Work Management Marketing Management 91

Sword and the Script | B2B

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. Return of increased PR budgets.”

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Digilant

FEBRUARY 2, 2023

As we begin 2023, the Digilant team is excited about new technologies, better data practices, and continued improvements in the digital advertising landscape to better reach and target today’s consumers. 14 Advertising Trends You Need to Know in 2023: Part 1 1. 14 Advertising Trends You Need to Know in 2023: Part 1 1.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Digilant

FEBRUARY 2, 2023

As we begin 2023, the Digilant team is excited about new technologies, better data practices, and continued improvements in the digital advertising landscape to better reach and target today’s consumers. 14 Advertising Trends You Need to Know in 2023: Part 1 1. 14 Advertising Trends You Need to Know in 2023: Part 1 1.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Outgrow

FEBRUARY 27, 2024

We also signed an interim start of an interim agreement covering 2023. Michael Olsen: Knowledge of telecommunications built a business and so maybe you, you needed a little bit of time as merely, the head of media relations to learn on the side that additional stuff and to finally become the climate officer. To develop your skills.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Outgrow

FEBRUARY 27, 2024

We also signed an interim start of an interim agreement covering 2023. Michael Olsen: Knowledge of telecommunications built a business and so maybe you, you needed a little bit of time as merely, the head of media relations to learn on the side that additional stuff and to finally become the climate officer. To develop your skills.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Single Grain

MAY 22, 2023

” Most social media sites offer live streaming options to showcase your action or work to your viewers. areas and delivers live TV from over 100 broadcast, cable, and regional sports networks. The post 13 YouTube Trends You Can’t Ignore in 2023 appeared first on Single Grain. It is accessible in most major U.S.

Youtube 98

Youtube Trends Communities Paid Search Agency 98

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. Few do so, as well as Andy Crestodina and the team at Orbit Media Studios. What Makes the Orbit Media Studios Blog Great? Feature how-to posts and repurpose podcasts or other media regularly.

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Creativity Examples Work Management Marketing Management 98

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. Videos are 2X as likely to be shared on social media compared to other types of content.

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