Martech

APRIL 25, 2024

However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Cable subscriptions have continued an annual decrease of around 6% in recent years. Major providers lost 5 million subscribers in 2023, after losing 4.6 That situation has now changed.

Spending 116

Spending Paid Search Agency Top of Funnel Cable 116

Digilant

AUGUST 30, 2023

The 2023/24 NFL season kicks off Thursday, September 7th with the Kansas City Chiefs hosting the Detroit Lions. million viewers per game, advertisers are wise to use in-game TV ads to reach fans. Going into this year’s season, Amazon made a “litany of updates to its ad services,” to entice advertisers.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

AUGUST 10, 2023

In 2023, U.S. As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52