Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Marketing AI 81

Marketing AI Advertising Agencies Planning Broadcasting 81

Digilant

JANUARY 3, 2023

Advertisements are a valuable asset in any marketer’s toolbox, allowing consumers to gain knowledge of a brand or product or find solutions to their pain points. An integrated digital advertising strategy connects all advertising channels to ensure consumers are reached but not bothered during their viewing. .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Digilant

JUNE 27, 2023

The 2023 FIFA Women’s World Cup is still a few weeks away but is already shaping into a history-making tournament. Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Looking to secure a “three-peat,” the U.S. While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

The 2023 FIFA Women’s World Cup is still a few weeks away but is already shaping into a history-making tournament. Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Looking to secure a “three-peat,” the U.S. While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. The Decline of TV Advertising. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Digilant

FEBRUARY 28, 2023

A recent survey found that 7 in 10 advertisers are negatively impacted by inflation rates and supply chain disruptions, while 49% have reduced or completely paused their advertising budgets. In 2023, it’s safe to say many advertisers will be tasked with doing more with fewer resources.

Paid Content 52

Paid Content Lead Scoring Lead Ranking Advertisements 52

Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Porch Group Media

NOVEMBER 4, 2022

Why You Can’t Afford to Miss out on Connected TV in 2023. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? advertisers will spend about $38.83 billion on CTV ads in 2023. Video Podcast] The Rise of CTV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Martech

APRIL 18, 2023

The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). It doesn’t apply to the company’s local ratings, which remain unaccredited. Get MarTech!

Cable 99

Cable Broadcasting Television marketing Guidelines 99

Digilant

AUGUST 10, 2023

In 2023, U.S. As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

In 2023, U.S. As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ClickZ

AUGUST 6, 2020

30-second summary: M assive popularity translated into the explosive surge in CTV media buying. At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . 52 percent of the responses caused by the media come from connected TV. . Impressive as it may be, the future looks even brighter.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Not sure where to start?

Social Media 107

Social Media Statistics Marketing Management Ideal Customer Profiles 107

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). What does this mean for advertisers? billion in 2023. 7 Benefits of CTV Advertising .

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. Read on to learn more.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Hubspot

JANUARY 6, 2020

And, while Google advertising solutions have benefitted more than 1.3 I believe we will see Google continue to crack down on certain advertising industries," says Russ Jones, Principal Search Scientist at Moz. " When these bans take place, it creates a short-term opportunity for companies to shift advertising dollars to organic.

Marketing AI 91

Marketing AI Lead Ranking Work Management Marketing Management 91

illumin

MARCH 7, 2024

This should be an amazing opportunity for advertisers. The NFL remains one of the most profitable broadcasts in the US, making up 93% of the most-watched broadcasts on TV in 2023. Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment. Follow @illuminHQ

Cable 59

Cable Service Broadcasting Advertising Agencies 59

Sword and the Script | B2B

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. Return of increased PR budgets.”

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Digilant

FEBRUARY 2, 2023

Over the past year, digital advertisers embraced ample opportunities – both within legacy channels and new – to reach and engage with consumers in targeted, meaningful ways. What trends, channels, and solutions will truly move the needle for advertisers? 14 Advertising Trends You Need to Know in 2023: Part 1 1.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Digilant

FEBRUARY 2, 2023

Over the past year, digital advertisers embraced ample opportunities – both within legacy channels and new – to reach and engage with consumers in targeted, meaningful ways. What trends, channels, and solutions will truly move the needle for advertisers? 14 Advertising Trends You Need to Know in 2023: Part 1 1.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services.

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