KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Furthermore, 50% intend to increase their number of staff dedicated to ABM this year.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 120

Marketing Budget Budget Programs Marketing Budget Creation Allocation 120

Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” New Media Tools Needed Flexibility in advertising requires agility in media planning and media buying. Budgets are scaled back.

Budget Programs 84

Budget Programs Buy Marketing AI Tools 84

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world). Who doesn’t want that – now!

Thought Leadership 197

Thought Leadership Trends SME Paid Search Agency 197

DealSignal

JANUARY 27, 2023

This is where a Lead Enrichment Software comes in. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business. What is a Lead Enrichment Software? Lead Enrichment Software makes generating and enriching fresh leads easy and efficient.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

Marketing Budget 97

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 97

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software.

Marketing Budget 217

Marketing Budget Work Management Marketing Management Marketing Budget Creation 217

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 123

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 123

Heinz Marketing

OCTOBER 19, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Marketing departments are often the first to find their budgets cut. Always a big culprit in extra spending here are tools and licenses. Some tools offer a discount for a longer commitment, as well.

Enterprise Management 116

Enterprise Management Marketing Budget Budget Programs Work Management 116

Conversica

DECEMBER 20, 2022

2023 Predictions. Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. This means that we might see 2024 budgets get more healthy in anticipation of a recovery.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

SpotMe Blog

JULY 21, 2023

Event registration software. With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Webbiquity

OCTOBER 17, 2023

Content Marketing: Growing and Maturing How are content marketing budgets holding up in these challenging times? Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Budgets are growing. of content marketers had larger budgets last year than the year before.

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. Companies are trying to maximize their marketing budgets when markets slow down. So let’s go into the top 7 lead generation tactics for 2023.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sprout Social

OCTOBER 26, 2023

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion in 2023 and is projected to reach $22.2 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. Learn more about the industry and its projections for the future. It hit $16.4

Statistics 120

Statistics Marketing Budget Advertising Agencies Marketing Strategy 120

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Most marketing budgets as they stand prioritize email — a good start. The post Two-thirds of marketers report mid-year budget cuts appeared first on MarTech.

Budget Programs 108

Budget Programs Marketing Report Marketing Management Marketing Budget 108

Contently

DECEMBER 26, 2022

As we look ahead to 2023, these are the top metrics categories to have on your radar. Tools like BuzzSumo or Brandwatch are great for this. Watching on-demand software demos. This is the framework for the BANT system (Budget, Authority, Needs, and Timeline). Filling out gated content forms.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. Fast-forward to October 2023.

Planning 127

Planning Marketing AI Enterprise Management Work Management 127

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., Let’s see what they had to say.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. You’re probably wondering, “What can I do now to grow my program?

Email Marketing 136

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 136

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing Report 108

Marketing Report Content Marketing Budget Programs Advertising Benchmark 108

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Top Rank Marketing

SEPTEMBER 4, 2023

But in 2023, that kind of innovation isn’t just necessary for standing apart. 2023 has created something of a perfect storm for B2B marketing. We’re facing a recession, budgets are down, customer expectations are up, and, on top of it all, radical new AI applications are changing the way marketing works forever.

Enterprise Management 85

Enterprise Management Work Management Marketing Management B2B Marketing 85

Zoominfo

MARCH 6, 2024

With larger compensation packages, broader responsibilities, and control of budgets and headcount, adding senior leaders with AI knowledge reflects a more significant level of investment than companies that are only hiring individual contributors or frontline managers. In 2023, there were 144 AI leadership hires — a 2.4x

Marketing AI 130

Marketing AI Budget Programs Zoominfo Work Management 130

Sprout Social

JANUARY 23, 2023

As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip. As I’m choosing the right base layers for my 2023 marketing wardrobe, I’m keeping a few things in mind. Trust your team.

Planning 118

Planning Ad Building Marketing Budget Budget Programs 118

illumin

JANUARY 4, 2024

E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. Black Friday weekend saw record sales in 2023. million, planned to shop Black Friday sales in 2023, up from 69% in 2022. And those plans were kept.

Mobile Advertising 81

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 81

Sharpspring

JANUARY 11, 2023

2023 will likely see similar changes in spending habits as the use of apps to track spending has increased by 9% this year. Keep reading to dive into the content lessons marketers are taking into 2023. 6 Content Marketing Lessons to take into 2023. Lesson 1: Re-evaluate your content marketing budget.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Users stream different kinds of content on mobile devices than when they’re streaming longform programming. As budgets tighten, advertisers will need to become more efficient with their buys and have smart data strategies.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Read more here. Find these articles interesting? Continue to read here.

Trends 81

Trends Planning Work Management Marketing Management 81

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. The good news? Leaning into AI can help kickstart a lot of processes that may have been more manual in the past.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. of revenue – down from 9.1%

Paid Content 72

Paid Content CMO Paid Search Agency Spending 72

Optinmonster

AUGUST 2, 2023

91% of businesses use video as a marketing tool in 2023. 30% of people lack the time to create video content but 70% of ‘non-video-marketers’ plan to start online video marketing in 2023. Anticipating 2023, the trajectory for video usage is on the rise. 66% of video marketers created live action video in 2022.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Optinmonster

DECEMBER 19, 2023

Use tools that offer robust data privacy features to overcome this eCommerce business challenge. It’s a program by Amazon that lets its sellers outsource their shipping duties to Amazon. You can use automated competitor price-tracking software like Prisync to monitor your competitors.

eCommerce 84

eCommerce Marketing Management Business Budget Programs 84

Hinge Marketing

JANUARY 26, 2023

From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. Spoiler alert: the research suggests you should NOT cut your marketing budget this year.

Marketing Budget Creation 99

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 99

ClearVoice

JUNE 19, 2023

Several content marketing areas expect significant growth and change in 2023. Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98