Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Measuring the impact of brand awareness activity poses a pivotal challenge for 42% of senior B2B marketers when it comes to multi channel analytics.

Multi-Channel 105

Multi-Channel Advertising Channels Allocation Features 105

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Owned media includes channels a brand controls, like its website and social profiles.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Metadata

SEPTEMBER 29, 2022

Just as CMOs and other marketing leaders started reaching into their pockets after more than two years of pandemic-restricted spending, they’ve hit another flaming hoop: uncertain macroeconomic conditions. Insert the collective sighs of marketers.]. If you could get every marketer in the world in one room, who’d you approach?

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Single Grain

APRIL 18, 2022

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. That’s where a paid social media agency comes into play. TABLE OF CONTENTS: ↓ What Does a Paid Social Media Agency Do? Why You Should Hire a Paid Social Media Agency.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Bluetext

FEBRUARY 25, 2020

It’s no surprise that v ideo has taken the digital ad space by storm. In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. So, why are video ads so popular?

Paid Content 28

Paid Content Advertising Agencies Advertisements Advertising 28

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Single Grain

MARCH 9, 2022

Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. . TABLE OF CONTENTS: ↓ What Is a Paid Media Agency? Let’s get started!

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 52

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. Unfortunately, inbound marketing does require quite a bit of work. That’s where inbound marketing agencies come in.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Single Grain

MARCH 21, 2022

TikTok has become the new social media platform of choice for brands worldwide. Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. The benefits of hiring a TikTok Ads agency. The top 5 TikTok Ads agencies. What Does a TikTok Ads Agency Do?

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Single Grain

MAY 18, 2022

Many companies struggle with not only identifying the ideal leads, but also figuring out how to capture and maintain their attention. That's where a lead gen digital agency can help. TABLE OF CONTENTS: ↓ What Is a Lead Gen Digital Agency? The Benefits of Hiring a Lead Gen Agency.

Lead Gen 52

Lead Gen Paid Search Agency Paid Social Agency Advertising Agencies 52

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Top 8 Digital Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Single Grain

APRIL 14, 2022

market, you might need an agency to help bring attention to your project. There are plenty of Web3 influencer agencies available to help you, but not all of them are of the same caliber. TABLE OF CONTENTS: ↓ What Is a Web3 Influencer Agency? Top 5 Web3 Influencer Agencies. Why Use a Web3 Influencer Agency?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Digilant

MAY 11, 2023

According to recent data, US travel spending has surged to $93 billion as of February 2023, which is a 5% increase from 2019 and a significant 9% increase from 2022 levels. Moreover, 49% of Americans plan to travel more in 2023 than they did in 2022. hours and 3.8 hours per day for Gen Z and Millennials, respectively.

Paid Content 52

Paid Content Paid Search Agency Paid Social Agency Mobile Advertising 52

PathFactory

JULY 11, 2022

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have to work even harder and more efficiently than they are right now to thrive through the recession. mid- and bottom- of-funnel content). Get crisp on your content strategy.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. This is why 83% of video marketers claim video content has helped them generate leads. There are 6.92

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Single Grain

AUGUST 24, 2022

This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. If you are confused where to begin and looking for help to find the best advertising agency for your brand, you’ve come to the right place.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Valasys

DECEMBER 11, 2019

When one thinks about how to market to a software company, it seems like a colossal task. One may be confused about where, to begin with, to design a B2B SaaS marketing plan. Marketers may have different B2B SaaS marketing strategies but one needs to connect those ideas to their SaaS digital marketing strategies.

Marketing Budget Creation 59

Marketing Budget Creation Planning Marketing Plans Marketing Budget 59

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

ClearVoice

JUNE 3, 2022

Content marketing, inbound marketing, and digital marketing: These three phrases are often used interchangeably. Here’s how they work together to cover all your online marketing basics. What is content marketing? Here are some examples of content marketing at work: Blogging. Click To Tweet.

Paid Content 105

Paid Content Inbound Marketing Paid Search Agency Planning 105

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Convert

MARCH 14, 2022

Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. Marketing Reports: Use these reports to learn about your conversions. Companies I used to work with would typically look at a 2% conversion rate as success. Are users dropping off in your funnel?

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. Marketing Reports: Use these reports to learn about your conversions. Companies I used to work with would typically look at a 2% conversion rate as success. Are users dropping off in your funnel?

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Metadata

SEPTEMBER 19, 2022

That way, they aren’t wasting their time with junk follow-ups and you’re not wasting your time marketing to people who will never buy in the first place. Considering that in 2022, there are 8.5 Marketing campaigns with well-defined budgets, keywords, and branding — plus a large user flow — typically work best with PPC.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . HubSpot CRM. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52