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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? ADOPTING ENTERPRISE DEMAND PROCESS.

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How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]

Hubspot

Here, I spoke with Mike about how the software buyer's journey has changed, according to new data from G2's 2022 Buyer's Behavior Report — plus, how your sales strategy should pivot in 2023 to meet new buyers' expectations. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

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JANA Partners issues new public criticism of Zendesk

Martech

Following a savage and personalized attack on Zendesk’s proposed acquisition of Momentive (including Survey Monkey) in December 2021, and a letter last month urging the Board to set a date for the 2022 Annual Meeting, JANA Partners has again publicly criticized the Board and the CEO. “Ill conceived, value-destructive.”

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Focus On People and Invest in Tech — And More Predictions for Growing Businesses

Salesforce Marketing Cloud

Two-thirds of SMB leaders say community support has been important to their company’s survival. Bureau of Labor Statistics, 4 million Americans quit their jobs in July 2021, followed by another 4.9 Laurie Mccabe, co-founder and partner, SMB Group. Our list of the top five SMB employee expectations certainly bears this out.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What are your main priorities and goals for 2021? Several take place in April.

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Conversica Names Former IBM Exec, Terrie Banuelos, to Vice President of Global Sales

Conversica

Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion. 5, 2021 – Conversica, Inc. ,

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Digital Marketing – What Are The Top Goals And Challenges?

Marketing Insider Group

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. Whether you are a big enterprise or an SMB, scaling is tricky.

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