Webbiquity

MAY 3, 2022

While both the number of events and attendance are expected to rise this year versus 2021 (hardly shocking), they won’t quite return to 2019 levels. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Those developments will permanently change how events are planned, produced, and participated in going forward.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Golden Spiral

NOVEMBER 7, 2022

Have you been asked to cut your marketing budget? After a booming 2021 and early 2022, companies in the U.S. Slashing marketing expenditures, however, is a knee-jerk reaction. Google slashed their own marketing budget at the height of the pandemic. Fitness megabrand Peloton is making the marketing cut.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Hinge Marketing

FEBRUARY 25, 2022

Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. These insights come from the Hinge Research Institute ’s annual High Growth Study. We call these firms the “High Growth Firms.”.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

accelerate agency

JANUARY 10, 2022

Whether you’re a brand new startup or an established business, building a SaaS marketing budget is a time-consuming project. As we’ll explore, building a SaaS marketing budget is about more than just figures. How much do SaaS companies spend on marketing? Does spending more on marketing equal more success?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Advertising Benchmark 52

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. Among other key findings: 12% did report budget increases. Marketing strategies and the martech stack.

Account Based Marketing 110

Account Based Marketing B2B Marketing B2B Marketing Budget 110

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

Marketing Budget Creation 335

Marketing Budget Creation Marketing Budget Planning Budget Programs 335

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Hinge Marketing

JANUARY 20, 2021

The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends. Purchase the 2021 High Growth Study: Accounting & Financial Services Edition. About the Study. And this trend doesn’t only impact marketing automation.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

Hinge Marketing

FEBRUARY 12, 2021

The Hinge Research Institute has just released the law firm edition of the High Growth Study 2021. This year’s annual study surveyed respondents from 101 law firms of all sizes. Purchase the 2021 High Growth Study: Law Firm & Legal Services Edition. Higher Marketing Investments. Frequent Research.

Peer-to-peer 89

Peer-to-peer Studies Marketing Budget SEO 89

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Use more storytelling.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021!

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers this year are most interested in automation. Why we care.

Search Marketing 107

Search Marketing Email Marketing Planning Privacy Protection 107

seo.co

MAY 10, 2021

If so, check out this list of 31 white hat SEO hacks for 2021. Impeccable quality content creation. However, in 2021 and beyond only quality content will rank high. It’s not easy to fool a search engine algorithm in 2021. A 2019 study revealed that in just two years, content marketing spend increased by 73%.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hinge Marketing

FEBRUARY 19, 2021

Many firms benefitted greatly during this time–while other firms did not meet goals and expectations and are planning to rebound this year. The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. About the Study. See Figure 3.)

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. planned to have unified marketing data and 45% are already operating with a strategy in place ( Ascend2 , 2021). Ascend2 , 2021). Harris Poll and AdWeek , 2021). Nielsen , 2021). Nielsen , 2021). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Martech

JULY 30, 2021

This shift from a reactive to proactive marketing approach is working well for many B2B companies. Just 13% of companies are at the highest level of adoption, ITSMA and the ABM Leadership Alliance found, while others are expanding their account coverage (20%), experimenting and refining their approach (38%) or planning an ABM strategy (29%).

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

nDash

SEPTEMBER 10, 2021

6: 4 Reasons Why You Should Hire Freelance Case Study Writers, and How to Help it Go Smoothly (2021). Often an “ah-ha” moment for marketers, case studies serve as a valuable tool in content marketing strategies. 9: Hire an HR Writer: 7 Experts for Any Content Marketing Budget (2020).

Analysis 52

Analysis Marketing Budget Marketing Analytics Tools Marketing Budget Creation 52

Martech

JULY 30, 2021

Channable’s content creators are able to work independently in the Northpass platform, uploading content and tweaking design. Emphasizing the importance of pushing data on customer engagement with education hubs into marketing systems of record, Northpass recently announced a partnership with HubSpot CRM. CDPs soar in 2021.

Advertising Agencies 112

Advertising Agencies Work Management Paid Search Agency Marketing Management 112

Martech

MAY 27, 2022

As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. When this is studied within the context of an annual increase of 10.3% in the overall marketing budget and a 16.2% billion monthly active users in Q4, 2021, up from 381 million in 2019.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Mobile Advertising 110

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Common Video Marketing Statistics 1. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

FunnelEnvy

JUNE 26, 2023

In the middle of 2023, it’s safe to say content marketing is no longer the innovative, groundbreaking strategy it was ten or even five years ago. According to recent research, nearly 70% of companies plan to increase their content marketing budgets this year. Our team at FunnelEnvy is ready to help.

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. There’s a really interesting contrast playing out in marketing right now.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

ClearVoice

DECEMBER 9, 2022

Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level. TikTok became the most downloaded app in 2021 and has continued that trend in 2022. Another content marketing trend that is growing is podcasting is combining audio with video.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Marketing Insider Group

DECEMBER 15, 2021

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Content marketing is trending up

Marketing Budget 336

Marketing Budget Marketing Budget Creation Research Content Marketing 336

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 billion in 2021 to US$410.2 4 Marketing Learnings From a Study. These tools will also provide in-depth analytics about the performance of email marketing. from 2022 to 2026.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Rollworks

DECEMBER 14, 2021

While most sales teams tend to spend hours analyzing the prospects sent by their marketing teams, ABM helps reduce up to 50% of sales time wasted on unproductive prospecting, which historically has caused sales to ignore 50% of marketing leads. Budget allocation for ABM is on the rise. Close more deals. Grow faster.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

B2B Marketing Directions

JUNE 20, 2020

Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events. Recent research has shown that most B2B marketers view in-person events as a highly effective marketing tactic.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

accelerate agency

JUNE 6, 2020

Any professional involved in small business marketing will have heard of SEO. What many people have no idea about is how much does SEO cost in the UK in 2021. In fact, typical SEO prices and what should be budgeted for SEO are blind spots for many smaller enterprises. for pages ranked tenth.

Marketing Budget 59

Marketing Budget Enterprise Management Cost Work Management 59

ClearVoice

JANUARY 26, 2021

Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets. As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. Social media fatigue.

Social Media 116

Social Media Paid Content Training Media 116

Martech

MARCH 14, 2022

I’m talking about a martech stack designed and implemented to help you create remarkable customer experiences, do more work in less time, and achieve your primary business and marketing goals. There are many possible reasons for this budget challenge. But you didn’t need to read a research study to know this.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. For example, if your keyword were “low-carb diet plan,” it would show up as a result in the associated searches below: Image courtesy of Google Support.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

LeadSquared

NOVEMBER 14, 2019

Updated on October 17, 2021. Hospital marketing is nothing short of challenging, and there are two main reasons why: First, no one willingly wants to visit a hospital in the first place. Ensure your design is clean, user -friendly, intuitive, and easy to navigate. In 2021, more than 3.78 Patient reviews.

Paid Content 52

Paid Content Marketing Budget Practices Tips 52

Martech Advisor

MARCH 31, 2020

Let's look at how that impacted the industry and other big news, insights, studies, and updates in marketing and martech in this March 2020 monthly roundup. And we're looking at how marketing strategies will need to evolve and adapt to changing consumer behavior. WHO Turns to Social Media. Brands Offer Free Tools and Services.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75