Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. times more likely to leverage advanced data sources, compared to their counterparts. Account-Based Marketing As Top Priority.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Madison Logic

DECEMBER 7, 2021

Madison Logic Named a Leader in 2021 Quadrant Knowledge Solutions’ SPARK Matrix for Account-Based Marketing (ABM) Platforms. Madison Logic Recognized Based on Ability to Validate Revenue Impact and Accelerate All Stages of the Buyer’s Journey. NEW YORK, Dec. NEW YORK, Dec.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Multi-Channel 40

6sense

JANUARY 3, 2022

Account-based marketing is now the gold standard for outreach and engagement for many revenue teams. More organizations than ever have either already shifted their focus from leads to accounts, or are in the process of doing so. . 4 Common Challenges of Account-Based Marketing — and How to Avoid Them.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

Engagio

DECEMBER 9, 2020

How does one apply an ABM approach to a winning B2B strategy in 2021? As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. We want to make sure we are covering all bases.”. An ABM practice is all about reducing waste. Measure what matters.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Conversica

NOVEMBER 9, 2021

Conversica AI Assistants solve ABM execution challenges by allowing sales and marketing teams to augment capacity for personalized engagement with every target account. November 9, 2021 – Conversica, Inc. , November 9, 2021 – Conversica, Inc. , FOSTER CITY, Calif., FOSTER CITY, Calif.,

Account Based Marketing 52

Account Based Marketing Enterprise Management Work Management Marketing Management 52

Zoominfo

MARCH 6, 2021

For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. Marketers might create a customer segment based on website activity, such as visits to a product page or watching customer success videos. link] — ZoomInfo (@ZoomInfo) January 27, 2021. Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Conversica

OCTOBER 21, 2021

While 87% of marketers and salespeople believe in ABM’s efficacy, only 43% of marketers and 49% of salespeople are using intent data to personalize account outreach as both departments operate in silos. FOSTER CITY, Calif., – October 21, 2021 – Conversica, Inc. ,

Account Based Marketing 52

Account Based Marketing Enterprise Management Customer Surveys Work Management 52

PureB2B

DECEMBER 29, 2021

It’s no mystery that 2021 was hard on digital marketers. On top of that, you’re more than likely testing out multiple strategies centered around building engagement at different points of the marketing funnel. Why should you focus your demand generation on top of funnel marketing? Account-Based Marketing.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Conversica

NOVEMBER 8, 2021

Account-Based Marketing (ABM) does an awesome job of identifying target accounts, sharing intent data for personalized outreach, and aligning Marketing and Sales teams. But that doesn’t mean it’s the end-all solution to your Sales and Marketing needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Conversion 52

xiQ

APRIL 12, 2021

Redwood City, California, April 12, 2021 - xiQ, the leading AI-driven SaaS platform for Sales and Account Based Marketing , is declared the Top Performer in Account-Based Web & Content Experiences and in Sales Intelligence categories.

Account Based Marketing 62

Account Based Marketing ABM Lead Scoring Lead Ranking 62

Madison Logic

JANUARY 12, 2023

Account-based marketing (ABM) is no longer a strategy that marketers can ignore. . And yet, so many marketers still struggle with implementing it. So why is ABM important? Let’s take a closer look at the benefits of ABM and how it can change the game for you in 2023.

Account Based Marketing 52

Account Based Marketing ABM Work Management Ideal Customer Profiles 52

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Justina Logozzo, Senior Marketing Manager, Website at Alation. MarTech Tools That Drive Intent Data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

PureB2B

DECEMBER 29, 2021

It’s no mystery that 2021 was hard on digital marketers. On top of that, you’re more than likely testing out multiple strategies centered around building engagement at different points of the marketing funnel. Why should you focus your demand generation on top of funnel marketing? Account-Based Marketing.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

SalesIntel

DECEMBER 10, 2021

Tired of trying to create an ABM strategy that will work for you? If you have ever tried to execute ABM, you know it’s a bit complex. Getting marketing and sales brings its own challenges. Create A Pilot ABM Campaign. Understand the Role of Different ABM Tactics. Learn How to Create a Target Account List.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Marketing & Strategy 52

Business Brainz

JULY 11, 2021

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Content4Demand

OCTOBER 8, 2021

We can ’ t either, so we ’ re tiding ourselves over by soaking up highlights from all the most impactful and informative sessions that came out of Demand Gen Report ’ s virtual 2021 #B2BMX series. 55% of marketers started using content targeted to specific stages of buyer journeys to nurture their leads. AI & Signal Data.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

Conversica

MAY 2, 2022

Conversica’s industry-leading Conversational ABM offering, now powered by 6sense data, delivers the two-way, personalized dialog necessary to significantly increase pipeline and ultimately revenue. . ABM platforms like 6sense provide crucial insights to tailor communications with contacts at target accounts.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Work Management 40

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Zoominfo

MARCH 5, 2021

Something to think about: According to Folloze, 77% of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo What Are Key Segments in Marketing? And that starts with clean data.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed.

Conference 107

Conference CMS Development Digital Asset Management Marketing Automation Services 107

Salesforce Marketing Cloud

APRIL 1, 2022

The best way to start is to use previous customer data to choose the best promotional channel for your campaign and then personalize your content to reach your target audience. That’s what fintech company nCino did in 2021, when it transformed nSight, its annual, in-person user conference, to a completely virtual format.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. So, how can marketers leverage a data-driven account-based marketing (ABM) strategy to identify buyers, engage them with relevant content, and optimize campaigns for maximum impact on pipeline and revenue?

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Madison Logic

DECEMBER 21, 2021

Global ABM Platform Madison Logic Caps Record Year With Leadership Ranking in G2 Winter 2022 Report. ML Platform Recognized as Market Leader in ‘Marketing Account Intelligence’ Category, Validating the Recent Release of Comprehensive Account Prioritization Signal ML Insights. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Ideal Customer Profiles 52

Zoominfo

OCTOBER 5, 2021

MQLs are also critical to an organization’s lead generation marketing strategy. Consider this: According to Deloitte, in 2019, 46% of CMOs had said they had a significant impact on C-suite conversations relating to marketing strategy. Fast forward to 2021, and this number has almost doubled to 81%.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 130

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. And in 2021, the roadmap isn’t straightforward or apparent.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

DealSignal

NOVEMBER 3, 2020

By using data enrichment to bring that information to light, you can focus more closely on the right prospects and provide them with the right content to move them down the funnel. B2B intent data is no silver bullet, but still a helpful tool. How to use intent data wisely. Avoiding bad intent data.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Only B2B

FEBRUARY 16, 2022

The B2B landscape has changed dramatically between 2019 and 2021. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on. As of September 2021, around 4.4

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Televerde

OCTOBER 19, 2020

Using behavioral data and intent data, you can create a personalized content experience with AI. 84% of B2B marketers say they used AI in 2020 – up from just 29% in 2018. An AI-driven interactive experience is ideal for ABM strategies because it can detect when someone from a target account visits your website.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Madison Logic

OCTOBER 26, 2023

According to the American Hotel and Lodging Association’s  State of the Hotel Industry 2021 report , more than 670,000 hotel industry operation jobs and nearly four million hospitality jobs in the U.S. Request a demo to learn how Madison Logic can help you activate a more successful data-driven ABM strategy today.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62