Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. As an example—.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Brandpoint

SEPTEMBER 17, 2020

However, a poorly optimized website can be one of the biggest liabilities in your marketing practice. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Here are some common lead generation mistakes organizations make with their website and how you should fix them.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. Tool 1: Multichannel Media Programs for Full-Funnel Engagement.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

The ABM Agency

JULY 29, 2020

What you’ve heard is true: Account-based marketing is the gold-standard for B2B marketing in 2020. If you’re not already going after specific, high-value accounts with personalized messaging , there’s no way you’re getting a competitive ROI from your marketing department. Getting Your B2B Marketing Team On Board .

Account Based Marketing 52

Account Based Marketing Paid Search Agency B2B Marketing Enterprise Management 52

Bluetext

SEPTEMBER 14, 2020

The Virtual Event platform and marketing campaign delivered an engaging, data-rich and interactive digital experience that the Citrix audience (and revenue stream) loved. On Thursday, August 13th, 2020, Citrix Boot Camp: Build a Ready-For-Anything Network , succeeded in the following ways: Unique web visitations: 2,317.

Digital Marketing Funnels 26

Digital Marketing Funnels Lead Gen Top of Funnel Advertising Mediums 26

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). How do you set up conversation ads? #1.

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Single Grain

APRIL 1, 2020

HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Email marketing. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. Social media. Get A Free Consultation.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Outbound Lead Generation. Sales agrees!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. But before I dive in on the digital marketing books, let me share an excellent resource.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Martech Advisor

NOVEMBER 6, 2019

In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! The Top 7 Tips to improve Customer Experience (CX) in 2020! In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context. The Top 7 Tips to improve Customer Experience (CX) in 2020.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

InsightSquared

SEPTEMBER 21, 2020

Marketing Lead Gen Effectiveness by source, deal type, and segment. Those findings are then aligned with a company’s current funnel to understand the qualitative and quantitative milestones sales reps and managers should prioritize. BOSTON — SEPT. Profile of Sales Inflection Points by customer engagement type.

Conversion 156

Conversion Forecasting Top of Funnel Digital Marketing Funnels 156

Martech Advisor

NOVEMBER 6, 2019

In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! The Top 7 Tips to improve Customer Experience (CX) in 2020! In today’s complex marketing environment, CX could mean many different things in both the B2B and B2C context. The Top 7 Tips to Improve Customer Experience (CX) in 2020.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Sales agrees!

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. For most of 2020, b2b software has had about twice as much interest. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity?

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Engagio

APRIL 20, 2020

In its wake, it leaves political unrest, economic downturns, and market instability. A company that was in the market for new software could now be merely trying to survive. We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? Todd Berkowitz.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Inbox Insight

JULY 7, 2020

trillion in 2020 and over $4 trillion by 2021. This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. The aim of this study is to enlighten demand generation marketers and tech vendors on buyer behaviour. According to Gartner , global IT spending is set to be $3.9

Enterprise Management 104

Enterprise Management Work Management Marketing Management Research 104

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Engagio

APRIL 20, 2020

In its wake, it leaves political unrest, economic downturns, and market instability. A company that was in the market for new software could now be merely trying to survive. We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? Todd Berkowitz. .

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

ClickZ

OCTOBER 19, 2020

Each stack is custom fit to match a company’s industry sector, marketing approach, and unique needs. The Stackies don’t require entrants to stick with specific categories, but most included variations of the following: planning/strategy, Creative, Engagement/Marketing, Customer, and Measurement/Analytics.

CMS Development 69

CMS Development Marketing Automation Services Enterprise Management Work Management 69

Unbounce

FEBRUARY 17, 2021

Today, we’ll cover how Twitter landing pages work within a larger social media marketing strategy, talk best practices for creating your own high-converting landing page, and look at some real Twitter landing page examples created with Unbounce. It’s important to focus on one customer type at a specific stage in the sales funnel.

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

B2B Digital Marketer

SEPTEMBER 15, 2020

A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. 00:36 – Joe’s background in B2B Digital Marketing.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

SnapApp

AUGUST 1, 2017

Savvy marketers use demand gen to skip the growing pains. . Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Demand gen vs. lead gen.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Full Circle Insights

MAY 10, 2021

A Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach. They can (and should!)

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Full Circle Insights

JUNE 30, 2020

Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Using data to align sales and marketing. It’s also the most essential.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

Content4Demand

OCTOBER 21, 2020

The pandemic took B2B marketers in some unexpected directions in 2020 as we pivoted overnight to deal with a transformed environment. The mass migration to video and interactive content was already under way, but the process sped up considerably as we watched live events disappear from our calendars in 2020.

Top of Funnel 87

Top of Funnel Video Marketing Digital Marketing Funnels Paid Search Agency 87

PureB2B

OCTOBER 8, 2020

Social media is effective for B2B lead generation as 72% of Internet users use it. Source: Marsden Marketing ). Social media channels were the 3rd leading source of web visits for businesses. Social media is a proven marketing strategy for generating leads and building relationships. drive inbound leads.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

LeadSquared

JUNE 22, 2021

Any ad specialist worth their salt knows that digital advertising is all about constant testing. Lead Generation Conversions You want your audience to fill up a LinkedIn lead gen form. Audience interested in your offer with a history of filling up lead gen forms. So, let’s get started. Website Visits.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52