Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. Winter 2020: ATG.

Display 98

Display Advertisements Advertising Campaigns 98

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important?

Display 88

Display Advertisements Advertising Trends 88

Choozle

AUGUST 11, 2020

The 2020 back-to-school season has begun. Like many other aspects of our lives, the 2020 back-to-school season will look very different than previous years. To maximize back-to-school spending, marketers will quickly adapt their digital advertising strategy to the changes within the marketplace. billion market. via Deloitte.

Advertisements 97

Advertisements Advertising Buying Cycle Education 97

Bannerflow

MAY 8, 2024

E-commerce and online shopping saw a huge increase in sales during 2020. A survey by Deloitte in the UK found around 40% of respondents did more online shopping during lockdown than before. Grocery shopping specifically saw a huge surge in sales, with the share of e-commerce sales increasing from 7% to 15% at their peak.

Display 98

Display Advertisements Advertising Trends 98

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. Easy & Free A/B Testing.

Advertisements 207

Advertisements Advertising Optimization Google 207

Smartyads

NOVEMBER 16, 2020

Seo title Black Friday Advertising Ideas for 2020 Seo Descr Black Friday advertising ideas: when to start an advertising campaign, how to craft a message, how to target and reach the right audience using DSP. Black Friday Advertising Ideas: What’s Trending in 2020?

Advertisements 98

Advertisements Advertising Trends SEO 98

Matchcraft

FEBRUARY 14, 2023

According to a study, marketers’ use of AI rose between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020. In the field of advertising, machine learning and AI are being used in a variety of ways to improve the effectiveness and efficiency of the advertising process.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

illumin

APRIL 29, 2024

CMA flagged about 39 unique “concerns” back in January 2024, including concerns of Google potentially hindering competition and how the Google Privacy Sandbox may unduly preference Google’s own advertising products and further capture more share of the AdTech market. In fact, this isn’t the first time Google has had to delay its phase-out.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Mobile Advertising 59

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Familiar names among the top 10 highest spending podcast advertisers are Amazon, Capital One, Comcast and State Farm. Read next: How to get the best ROI from podcast advertising.

Spending 123

Spending Advertisements Advertising Amazon 123

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1 In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers. What is Audio Advertising? The numbers speak volumes.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

KoMarketing Associates

NOVEMBER 18, 2020

COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

JUNE 24, 2020

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Over the next six months, most marketers (37%) said that they expect their programmatic advertising budget to only increase by 10% or less.

Marketing Report 156

Marketing Report Allocation Advertisements Advertising 156

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. This experience made me curious about what other kinds of advertisements our team at HubSpot had tested out this year. So I sat down with a few folks on our advertising and editorial teams.

Paid Content 101

Paid Content Hubspot Advertisements Advertising 101

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. Yet, what does the future look like for programmatic? Programmatic TV and audio.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Digilant

APRIL 23, 2024

will be 1 hour and 45 minutes —a full 15 minutes more than in 2020. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy. Why Should Brands Use Digital Audio Advertising? million in 2022.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

The Forward Observer

MAY 31, 2024

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman About the Book In 2024, marketers will spend over $650 billion on online advertising. Not for the usual reason – their advertising stinks – but for another, darker reason. It is a black box. operation of an international agency.

Advertising Agencies 164

Advertising Agencies Paid Search Agency Click Fraud Broadcasting 164

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. In 2020 Americans averaged 82 minutes per day on social media , a seven-minute jump from 2019. from 2021 to 2028 owing to the increased spending on advertising.

Social Media 113

Social Media Advertisements Advertising Media 113

Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. Indeed, travel ad spend in 2020 plummeted by 60%. Video travel advertising can make a bigger impact.

Display 98

Display Advertising Agencies Advertisements Advertising 98

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

Display 98

Display Stats Advertisements Advertising 98

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Read on to find out more. Post-cookie solutions.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. billion as of July 2020. What 2021 social media advertising trends will we be discussing? Shifts in digital behaviour were to be expected as a result of the coronavirus pandemic.

Social Media 98

Social Media Advertisements Advertising Trends 98

Choozle

SEPTEMBER 13, 2020

The 2020 holiday shopping season will look different compared to years past. Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. This should give you some practical tips that you can use for the upcoming 2020 holiday shopping season.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

Bannerflow

JANUARY 13, 2020

What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 Well, digital out-of-home looks set to go one step further in 2020, as out-of-home networks expand digital signage options, plus more brands are now using the technology instore. billion for the year! And this year?

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Trends 75

Liveintent

NOVEMBER 24, 2020

Check out these four resolutions to start your email advertising campaigns off on the right foot in the new year. If there’s one thing that 2020 has taught us, it’s that we can’t ever rest on our laurels. If there’s one thing that 2020 has taught us, it’s that we can’t ever rest on our laurels.

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

Bannerflow

NOVEMBER 16, 2021

E-commerce and online shopping saw a huge increase in sales during 2020. There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. Target key shopping days.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Trends 89

Search Engine Journal

OCTOBER 4, 2022

The world of pay-per-click advertising depends on traffic to keep it running. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. The post Click Bots and Fake Traffic Cost Online Advertisers $35 Billion appeared first on Search Engine Journal.

Traffic 105

Traffic Cost Advertisements Advertising 105

Digilant

FEBRUARY 21, 2024

We’re excited to announce our new video series, “Countdown to the Cookieless Future,” aiming to demystify the impending shift in digital advertising due to the depreciation of third-party cookies in Chrome and outline proactive steps for advertisers.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Urgency Marketing 52

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. There is still some hope for gaming advertisers though. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. A study by Facebook Gaming found that U.S.

Mobile Advertising 110

Mobile Advertising Advertisements Advertising Ad Exchange 110

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. This need for convenient shopping experiences may have something to do with Primark’s revenue decline during the first lockdown in 2020. Reuse and repurpose creative assets. Case study: Elko.

Display 98

Display Advertisements Advertising Digital Asset Management 98

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020.

Education 113

Education Spending Paid Search Agency Advertisements 113

ClickZ

AUGUST 8, 2020

Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% OOH advertising. This is a mere $2.20

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

ClickZ

JANUARY 2, 2021

2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. We spotted how 2020 has been for the industry titans and what 2021 holds.

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97