Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.).

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

DivvyHQ

DECEMBER 12, 2018

Hopefully your content marketing budget won’t do the same. Although content marketing is relatively inexpensive, there are always plenty of needs to be addressed. 4 Indisputable Reasons to Increase Content Marketing Budget in 2019. Content Marketing Works. Content Marketing Is Cost-Efficient.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Webbiquity

FEBRUARY 12, 2018

So it’s being followed up with an all new collection of stats and facts to help marketing leaders and professionals hone their strategies and tactics for 2018. How do the challenges of enterprise marketers differ from those faced by smaller companies—and which social platforms do both plan to do more with in the coming year?

Stats 237

Stats Planning Marketing Budget Creation Marketing Budget 237

KoMarketing Associates

DECEMBER 18, 2018

Not all marketers have implemented account-based marketing (ABM) into their overall strategies, but those who have are seeing several benefits, and they intend to continue investing in it in the future. In the coming months, marketers claim that 28 percent of their marketing budget will be spent on ABM.

Account Based Marketing 144

Account Based Marketing Studies Planning ABM 144

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. What does HubSpot mean by “inbound” marketing?

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

The Marketing Blender

SEPTEMBER 23, 2019

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Our Services.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

Brandpoint

JULY 8, 2019

They are opportunities to step away from the day-to-day and gain insight into cutting-edge industry tactics that can be implemented into your company’s operations. Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies.

Conference 107

Conference PR Storytelling Public Relations 107

Sprout Social

JUNE 17, 2021

Companies that fail to do so risk being left behind. Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Not convinced?

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

The Mx Group

DECEMBER 5, 2017

CHICAGO (December 5, 2017) — The Mx Group, a digital and demand generation agency , has been named as one of the top marketing agencies in the U.S. for 2018 by Chief Marketer, a leading publication focused on the performance of Fortune 1000 marketers. Design and content. Web and app development.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Paid Search Agency Advertising Agencies 48

B2B Marketing Directions

SEPTEMBER 16, 2018

With the beginning of the fourth quarter less than a month away, many B2B companies have already started planning for 2019. Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year. five years from now.

CMO 40

CMO Customer Surveys Trends Planning 40

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. Bigger budget or just refocused priorities? You can draw on their experience from working with companies like yours.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. You can use this one-page plan.)

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Litmus

AUGUST 28, 2019

How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. So why should brands put their marketing dollars into email marketing?

Budget Programs 77

Budget Programs Marketing Budget Creation Marketing Budget Planning 77

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

ClearVoice

JANUARY 26, 2021

Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets. But implementation is one thing and return on investment is entirely another. Far from neutral purveyors of predictions,” as Jeremy Morris, Ph.D.

Social Media 116

Social Media Paid Content Training Media 116

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. The post Our Top 10 Favorite Blogs of 2018 appeared first on QuanticMind.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Engagio

JULY 18, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account Based Marketing. Think of it as a spectrum.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities.

Paid Search Agency 132

Paid Search Agency Allocation Advertising Agencies Ad Exchange 132

ClickZ

OCTOBER 17, 2019

Titled “ Martech: 2020 and Beyond ,” the report explores current and future trends about spend, budget, skills needed, investments made, and more. Martech budgets up 25% from 2018 to 2019 in North America. That percentage grew from 24% in 2018, a 25% increase. Most popular types of martech tools.

Budget Programs 68

Budget Programs Paid Search Agency Marketing Automation Services Marketing Budget Creation 68

Webbiquity

APRIL 10, 2018

Marketing technology (martech) is advancing quickly. Company leadership expects measurable results. But how can B2B marketers most effectively achieve those results? An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. And measure them?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI. ABM and Revenue.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Martech

OCTOBER 20, 2022

. “Gartner recently stated 26% of enterprise marketing budgets are being allocated toward martech,” said Brinker, “You need talented people to implement and harness all that technology, and there’s a lot of room for specialization.” ” What is a marketing technologist?

Enterprise Management 88

Enterprise Management Work Management Marketing Management Marketing Budget 88

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. About Digilant.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Blue Corona). Google Ads.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

ConvertKit

JANUARY 15, 2021

To help you reach more subscribers and grow your online business faster, we’ve put together a comprehensive list of the most useful (and the most up-to-date) email marketing statistics for 2021. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021! Bonus general email marketing statistics.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Belkins

DECEMBER 6, 2019

Your company is run by humans and sells to humans , who are affected by seasonality. Road sweeping equipment, building, pest control…myriad of industries have to reckon with change of seasons when planning their activity and purchases. This way, you won’t end up pouring your marketing budget into hit and miss campaigns.

B2B Sales 42

B2B Sales Ideal Customer Profiles Marketing Budget B2B 42

Webbiquity

JANUARY 19, 2016

billion by 2018. Top executives: social media marketing is for thee, but not for me. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

JANUARY 18, 2018

The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. Content Personalization. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Belkins

DECEMBER 6, 2019

Your company is run by humans and sells to humans , who are affected by seasonality. Road sweeping equipment, building, pest control…myriad of industries have to reckon with the change of seasons when planning their activity and purchases. This way, you won’t end up pouring your marketing budget into hit and miss campaigns.

Marketing Budget 40

Marketing Budget Practices Ideal Customer Profiles Best Practices 40

Only B2B

MARCH 15, 2018

See Also: 3 Demand Generation Trends in 2018. Let’s analyze 15 demand generation statistics that every demand marketer should know. Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Content Marketing Institute

JULY 11, 2018

HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources.

Top of Funnel 86

Top of Funnel Marketing Budget Merchandising Paid Search Agency 86

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI. ABM and Revenue.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Content Standard

NOVEMBER 24, 2017

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. But the foundation for next year’s success is being laid right now, as marketing leaders examine how they can push their current strategies to the next level.

Budget Programs 139

Budget Programs Allocation Trends Planning 139