Ledger Bennett

DECEMBER 30, 2020

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. When producing video, get your buyers in focus.

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Top of Funnel Video Marketing Work Management Marketing Management 52

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. 1. Sales Enablement.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Hubspot

NOVEMBER 8, 2017

I’ll admit it: For many marketers, the motivation behind these exchanges used to be, “So I can sell my product.” Then, it evolved into, "So I can help my buyers." How Buyers and Marketers View Interaction. Buyers and marketers tend to view that phenomenon from different perspectives. How We Got Here.

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Top of Funnel Sales Management Ad Exchange Advertising Channels 100

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Segment Email Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

SmartBug Media

DECEMBER 3, 2019

Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now? First, Some History. According to Peter F.

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Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. Corona-proof activity.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

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Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Ledger Bennett

MAY 29, 2018

As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ digital strategies; connecting email nurtures and media campaigns together. What this looks like today. The big opportunity.

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Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

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Marketing AI Trends B2B Marketing Paid Search Agency 83

Onalytica B2B

JULY 26, 2018

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. In an increasingly digital age, why should Pharmaceutical brands sit up and listen to the conversations around their products and medicines? This is not influencer marketing. The Kim K effect. This is advertising.

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Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

TaylorMadeIn KEW

DECEMBER 2, 2018

Why is this relevant for B2B marketing? We in B2B marketing have our own kind of marketing hysteria and we get so carried away that – just like with all these shopping bargains – we start to believe our own hype. My 2018 Christmas wish-list – B2B marketing top tips for 2019.

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B2B Marketing Planning B2B Tips 61

SmartBug Media

SEPTEMBER 6, 2019

It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points. Isn’t that enough? Top Five Competitive Advantages of Intent Data.

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Intent Data Marketing AI Intent Bombora 79

The Lead Agency

NOVEMBER 10, 2019

In the manufacturing sector, many businesses are still yet to fully embrace modern marketing, and because of this, could very well be stunting their organisational growth. With effective marketing, however, you can overcome such inaccurate representations and their consequences.

Top of Funnel 48

Top of Funnel Paid Search Agency Advertising Agencies Digital Marketing Funnels 48

Strategic-IC

NOVEMBER 13, 2017

Whether you're new to Account-Based Marketing (ABM) or already running campaigns, it's crucial to avoid these common errors if you're to stay on track. As Matt Heinz of Heinz Marketing points out, ‘account-based marketing is simply instead of fishing with nets, we’re fishing with spears.’. Working in Silos.

Account Based Marketing 85

Account Based Marketing Top of Funnel Enterprise Management Planning 85

Contently

JANUARY 2, 2018

Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year , it’s that marketers are striving for accountability more than ever.

Enterprise Management 160

Enterprise Management Top of Funnel Marketing Management Content Marketing 160

DiscoverOrg

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Sales and marketing alignment.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

SEPTEMBER 17, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Sales and marketing alignment.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Vidyard

OCTOBER 7, 2015

Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. More than just a party trick, personalization is critical for B2B marketing and sales.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. More than just a party trick, personalization is critical for B2B marketing and sales.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Heinz Marketing

JANUARY 15, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Jen Spencer , Vice President, Sales & Marketing for SmartBug Media.

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Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 51

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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Paid Content Top of Funnel Stats Marketing Budget 122

KoMarketing Associates

MAY 17, 2018

Note: The following post is an overview of the presentation given at Digital Growth Unleashed 2018. . It’s not that I don’t love all aspects of digital marketing, it’s just there’s something so interesting about the role content plays in getting people to make a purchase. It’s also a little bit scary: Why? The next step?

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Top of Funnel Digital Marketing Funnels Content Buyer's Journey 172

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He has 30 years experience at Ogilvy as a copywriter, with an equal split of experience in B2B and B2C marketing.

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Top of Funnel Lead Ranking B2B Work Management 129

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

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Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Click here to download!

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Marketo Marketing Automation Services Enterprise Management Marketing Management 123

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. Modern buyers are too unpredictable. But how do they fit on the old marketing charts?

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Single Grain

JANUARY 8, 2020

Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. 7 Social Media Marketing Trends You Can't Ignore in 2020. Book My Free Marketing Consultation. Click To Tweet.

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Social Media Trends Social Marketing Media 120

Ledger Bennett

MARCH 31, 2020

However, running an effective and lead rich virtual event is much more than uploading digital content to a hub. A digital environment has the potential to create an incredibly lucrative situation for sales. Preferably bottom of the funnel content so you create urgency around the content with the biggest indicator of buying intent.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Vidyard

OCTOBER 27, 2019

To achieve the goals you set out in your video marketing strategy , you’ll need a variety of video types to meet different needs. With the right mix, you can guide prospective buyers along their journey from awareness through decision, all with video content. Get the Guide 1. Promo Videos (a.k.a.

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Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

nDash

JANUARY 6, 2022

We’re living in an age where buyers’ journeys look significantly different than they did a few short years ago. For example, in 2018, buying habits look dramatically different from 2020 and beyond. So, as your customer’s needs evolve, content marketing also does. Content Marketing Role #1: Strategists.

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Top of Funnel Content Marketing Work Management Paid Search Agency 52

SnapApp

NOVEMBER 2, 2017

The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . This means creating and mapping content to each stage of the funnel: . .

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Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Rollworks

NOVEMBER 5, 2018

Do you remember when marketing used to be a fairly simple process? The marketing department would find new leads and then pass them off to the sales department. The customer journey looks very different in 2018. 82% of B2B buyers are spending a lot of time researching and evaluating products and services before buying.

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Top of Funnel Marketing Funnels Account Based Marketing Digital Marketing Funnels 40

Convert

OCTOBER 4, 2022

CRO projects usually have a clear link to revenue and business results vs. more experimental digital projects like new social media channels. Krista Neher, CEO, Boot Camp Digital. You’ll notice that most of your potential clients spend most of their marketing budget on advertising. Source: Statista. from 2019 to 2026.

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Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

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B2B Marketing Work Management Enterprise Management Marketing Management 91