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Report: One-to-Three-Month Mark is Most Critical During the B2B Buyers’ Journey

KoMarketing Associates

Demand Gen recently conducted the “2018 B2B Buyers Survey” and found that the first one-to-three months of the buying process are critical to getting customers’ attention. By this specific mark, 38 percent of B2B buyers have already developed an informal list of potential providers.

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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

billion people using the internet in July 2020 alone, the buyer’s journey now begins and, for many industries, ends in the digital landscape. 87% of consumers begin their journey digitally. This is a huge percentage jump since 71% in 2018. Are your prospects downloading resources from your site?

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6sense Grows Revenue by 100% in 2018 by Introducing a Platform Approach to Modern Marketing and Selling

6sense

6sense, the leading Account-Based Orchestration Platform, powered by AI, announces a record-breaking year in 2018, with more than 100 percent revenue growth, fueled by an expanded team of key leaders and the acquisition of account-centric sales and marketing orchestration platform, ZenIQ.

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How Bot-Supported Customer Service Can Save the Buyer Journey

Martech Advisor

Using Customer Service Interactions to Understand the Buyer Journey. Customer service is one of the most important steps in the buyer journey because it’s where customers wind up when they aren’t fully satisfied. AI's Job in Customer Service. So what does this look like in practice?

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT

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Key B2B Marketing Trends To Keep An Eye On In 2018

Envy

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Their video content is well integrated into their overall sales funnel, with great video content for each stage of buyers journey. AI and Machine Learning. One example?

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Survey: 58% of Customers Say Social Media Has Influenced a Purchasing Decision

KoMarketing Associates

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. As of August 2018, about 13.8 Now, new research suggests that using it may be essential to not only capturing leads, but converting sales.