Report: One-to-Three-Month Mark is Most Critical During the B2B Buyers’ Journey
KoMarketing Associates
DECEMBER 5, 2018
Demand Gen recently conducted the “2018 B2B Buyers Survey” and found that the first one-to-three months of the buying process are critical to getting customers’ attention. By this specific mark, 38 percent of B2B buyers have already developed an informal list of potential providers.
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