Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Zoominfo

FEBRUARY 1, 2018

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). How to Use Social Media for B2B Lead Generation.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. This is followed by web (9.9

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Content Standard

DECEMBER 27, 2018

There are very few industries these days that change as quickly as social media. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation.

Social Media 111

Social Media Social Marketing Media Planning 111

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. So here’s what you need to know about programmatic advertising. Was it the creative?

Advertising Agencies 120

Advertising Agencies Paid Content Cost Per Thousand Advertisements 120

Emplifi

AUGUST 30, 2019

Nowadays, paid social media is absolutely essential for businesses. 2018, CMOs spent more than 21% of their marketing budget on advertising with 66% of that going to paid social media digital channels. But what about paid social media advertising strategy? what’s the first step?

Paid Social Agency 82

Paid Social Agency Social Media Advertisements Advertising 82

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Hubspot

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

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Webinar Metrics Banner Ads Advertisements Advertising 177

Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. Social media, however, knows how to work the room. For genuine demand and brand awareness, social media is our preferred wingman.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

KoMarketing Associates

FEBRUARY 13, 2018

Trusted Media Brands recently conducted the “Digital Video Outlook: Is Branded Video the New Pre-Roll?” The statistics showed that over one-quarter of advertising budgets are now going toward digital video. survey to gauge how much marketers are investing in this form of content. Increasing Investment in Video Marketing Content.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Advertisements Advertising 108

KoMarketing Associates

MARCH 6, 2018

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. What do you think led to the dramatic increase in the investment in programmatic advertising this year? What was the most interesting finding/statistic in the report, in your opinion? “In

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

illumin

JULY 15, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Here are some of the trends we identified considering digital video advertising around this major event: Music Matters. 2 Hyundai x 2018 FIFA World Cup. #3 2 Hyundai x 2018 FIFA World Cup. #3 3 Coca-Cola FIFA World Cup. #8

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Lead Scoring 40

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

illumin

JANUARY 26, 2024

As we enter this new age of advertising, both security and compliance are more important than ever. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. First-party reach based on advertisers existing first-party, CRM data.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Stevens & Tate

OCTOBER 12, 2023

Take for example Instagram, which as of 2018 had almost one billion active monthly users. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so. How Much To Advertise On Instagram? It’s no wonder why social platforms that focus on visual content are growing in popularity.

Cost Per Click 52

Cost Per Click Cost Advertisements Advertising 52

Convince & Convert

FEBRUARY 1, 2018

With the rise of social media, coverage of the Winter Olympics has become a complicated, all-hands-on-deck kind of effort. Thanks to my time at Indiana University, I got a peek into this media frenzy. Social media training is imperative in situations like these. Articles like the one below are widespread. Sponsors Will Get Wise.

Cable 117

Cable Social Media Paid Search Agency Eye-Tracking 117

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. As the resident social media expert person, I blurted out, “Of course!

Social Media 156

Social Media Media Outgrow Youtube 156

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. More Digital Advertising. Conclusion.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. Scroll on for a look into our 2018 Wrapped: Choozle Edition. growth in revenue.

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertising Benchmark 52

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Hubspot

MARCH 18, 2020

One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? ” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018.

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Media presence as spokesperson for the community. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. But with the advances in programmatic, DOOH is becoming more accessible for media buying and for effective measurement. .

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

ClickZ

OCTOBER 3, 2019

Alaska Airlines chose to work with Wrapify, using both out-of-home (OOH) and digital advertising and attribution, to promote specific flight routes and cities. For brands, they provide OOH advertising in the form of wrapped vehicles — which Nielsen identified as the “most noticed” category of OOH ads. foot traffic.

Advertisements 82

Advertisements Advertising Ad Frequency Mobile Advertising 82

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. What does this mean for advertisers? Advertisers will reach audiences via online/connected TV. For too long advertising via programmatic channels on TV has been limited; with too few avenues to buy and sell inventory via this medium.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Not convinced?

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Bannerflow

JUNE 1, 2023

This unique feature, powered by generative AI, offers a fresh way to interact and create in the social media space. The future of social media and generative AI remains intriguing yet uncertain. The decision may lead us to question if other social media platforms will also phase out their Stories feature. Time will tell.

Social Media 98

Social Media Media Youtube Paid Search Agency 98