Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Converting leads into customers (47 percent) is also a “high priority” for 2018. Similarly, 79 percent claim they turn to social media to market to their target audience.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

Webbiquity

APRIL 3, 2018

Authentic experts in any industry get quoted in industry articles, linked to by bloggers, get their content shared by fans on social media, and can easily obtain guest posting opportunities. The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity. Pretenders have a much rougher go of it.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

KoMarketing Associates

JUNE 12, 2018

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. Paid Media is Evolving – Fast. There we all are! .

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Zoominfo

FEBRUARY 1, 2018

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). 49% of B2B marketers site social media marketing as the most difficult lead generation tactic to execute ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Biznology

DECEMBER 29, 2017

I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! This is certainly wishful thinking, but my gut says the EU regulators will clarify whether some exceptions or workarounds may be available to B2B marketers as the May 25, 2018 deadline approaches. AI gets real. Anyone have others to offer?

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

KoMarketing Associates

JANUARY 8, 2018

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? In addition, about two-thirds of respondents intend to increase their spending on programmatic advertising in 2018. Eighteen percent will increase it by more than 25 percent.

Advertisements 190

Advertisements Advertising B2B Marketing B2B 190

Biznology

FEBRUARY 22, 2018

Be consistent and post frequently on social: Social media is one of the most lucrative and effective ways to market your business. The key to success on social media is to make sure you find your brand’s voice. Remember that it’s not all about you: Many brands turn to their social media accounts strictly to promote their business.

Planning 209

Planning Tips Budget Programs Outreach 209

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The authors of the report considered content creation, digital marketing and social media to be the biggest “winners” in terms of activities gaining budget headed into 2018.

Analytics 196

Analytics SEM Aggregators CMO 196

Content Standard

DECEMBER 27, 2018

There are very few industries these days that change as quickly as social media. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation.

Social Media 111

Social Media Social Marketing Media Planning 111

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. The data showed that WeChat still dominates the social media landscape and using the official account to attract people’s attention has become more difficult. billion RMB.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

APRIL 16, 2020

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Social Media Marketing and Website Visits.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. Social Media Marketing Budgets. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Guest post by Steve Hill.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Content strategy, SEO, and social media are all elements of inbound marketing that can have a great impact on enterprise marketing as a whole. Social Media. Social media has the power to be extremely timely and it inspires interaction, unlike any other content marketing medium. Content Strategy. Strategic navigation.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Zoominfo

OCTOBER 13, 2020

The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? We then grouped this data by company size to understand how much of an impact social media following has, depending on business size.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Biznology

APRIL 6, 2018

Maybe some of your blog posts could be livened up and attract new readers if you add some video snippets to share in social media. The post Business video trends worth noting in 2018 appeared first on Biznology. Snag a subject matter expert and record some FAQ answers on a smart phone (will probably need some editing, though).

Trends 158

Trends Video Marketing Correlation Business 158

Schubert B2B

JANUARY 2, 2018

Social media has been around for some time now. Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. As new school B2B buyers step into the role of decision-maker, social media will influence their purchase decisions.

Social Media 67

Social Media Trends Media B2B 67

Convince & Convert

FEBRUARY 1, 2018

With the rise of social media, coverage of the Winter Olympics has become a complicated, all-hands-on-deck kind of effort. Thanks to my time at Indiana University, I got a peek into this media frenzy. Social media training is imperative in situations like these. Articles like the one below are widespread. Sponsors Will Get Wise.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

Heinz Marketing

JULY 13, 2022

Just as social media is becoming more prominent in our day-to-day life, it too is more and more an integral part of an integrated marketing plan. Using this in additional marketing materials to connect with your social media creates a streamlined integration for your audience. Between 2018 and 2020, the global user base grew by 1,157%.

Social Media 94

Social Media Trends Media Planning 94

Contently

DECEMBER 19, 2018

You can see that gradual shift all over digital media. In 2018, Quartz redesigned its site , specifically to improve time spent. The Nieman Lab at Harvard University noted that many publishers had set pageviews aside in 2018, opting instead to focus on quality time and time on site. Time is money.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. Scroll on for a look into our 2018 Wrapped: Choozle Edition. growth in revenue.

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertising Benchmark 52

Bannerflow

JUNE 1, 2023

This unique feature, powered by generative AI, offers a fresh way to interact and create in the social media space. The future of social media and generative AI remains intriguing yet uncertain. The decision may lead us to question if other social media platforms will also phase out their Stories feature. Time will tell.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. billion people currently use social media, more than double from 2.07

Social Media 111

Social Media Advertisements Advertising Media 111

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. . Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. As the resident social media expert person, I blurted out, “Of course!

Social Media 154

Social Media Media Outgrow Youtube 154

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. It was viewed by nearly 12,000 students and shared actively on social media. Beef Loving Texans. Personalized videos to battle GDPR. Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Media presence as spokesperson for the community. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. — Leonie Jonker (@LeonieOnline) August 21, 2018. — Kelly Whelan (@kellsbells374) September 19, 2018. — Lindsay Brothers (@LindsayBro) November 10, 2018.

Trends 70

Trends A/B testing SMS Conference 70

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. Automate Social Media Sharing.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94