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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads.

Youtube 111
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47 Superb Social Media Marketing Stats and Facts

Webbiquity

90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. 9 Stats About Social Media Metrics and Measurement.

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10 Interesting Digital Marketing Stats to Ring in 2018

Navigate the Channel

In just the last few years, millennials have been part of a major shift in the B2B researcher demographic. From December 2016 to April 2017, in just four months, its user base grew another 100 million followers. Take a look at these stats: October 6, 2010 – Instagram Launch. June 21, 2016 – 500 million over 9 months.

Stats 50
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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Don’t believe us? Facebook Statistics. Twitter Statistics.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Your TikTok analytics page can give you demographic details about your viewers. Learn more here. Fourteen hours. onlineoptimism.

Campaigns 139
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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer

If you think back three years ago to 2016, live video was everywhere. An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). Case in point ….

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How to Analyze Twitter Followers Effectively

Sprout Social

Twitter’s native analytics give you some great information on the demographics of your followers, which is a great place to start. In order to find out more information beyond demographics, it’s helpful to use a third party tool. Engagement stats. Then compare that against your engagement stats.

Twitter 96