Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 7, 2016

All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). Of course, a close second priority is converting contacts/leads into customers.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

B2B Marketing Directions

JANUARY 4, 2015

The topic of the webinar was "What Best-in-Class Marketers are Planning for 2015," and the content of the webinar was based on research conducted during 2014 in Aberdeen's customer-facing practice areas. Ross focused on two major issues: What were the top challenges facing marketers in 2014? In this webinar, Ms.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

Vidyard

DECEMBER 8, 2014

For marketers, it’s pure gold … a vast opportunity to build awareness and affinity, find new customers, and bump up revenues. When complemented by the power of a marketing automation platform , videos might even be platinum. Here’s a real-life scenario: Let’s say a lead was on your site and spent 3.5

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

The Point

OCTOBER 8, 2015

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. I sent an email to a marketing technology firm, one with whom I was vaguely familiar, about a client campaign for which I thought their technology might be useful. I’m also a perfect candidate for lead nurturing.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Convince & Convert

APRIL 29, 2016

That’s where lead nurturing comes in. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. That means marketers want more people who download their content to become marketing qualified leads.

Education 109

Education B2B Marketing Marketing Qualified Leads Lead Ranking 109

ANNUITAS

JUNE 23, 2016

We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

LEADership

MAY 26, 2015

I talk to many CMOs in various industry verticals and I have yet to find one who is completely delighted with the results of marketing automation. So what are the most common reasons your marketing automation may be failing to deliver? Let’s take a step back to the time before you decided to invest in automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. 68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. Most marketers are not satisfied with the effectiveness of their lead-generation programs.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

LeadSquared

MAY 20, 2015

See how regular they are in this exercise: Strategy 3: Implement a lead nurturing strategy. One important thing that many businesses forget is the keeping those leads engaged who would not buy immediately. For these leads, you need to set up a proper lead engagement or nurturing process. Hope it helps.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

markempa

APRIL 6, 2015

Create a behavior model to prioritize leads based on activity and data. Use your CRM or marketing automation suite to prioritize based on: Size of organization: Is there an organization that fits your “sweet spot” better than others? Fit: Can you meet leads’ immediate needs?

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

SmartBug Media

NOVEMBER 11, 2019

This allows you to collect data from people that download your guides so you can enroll them into lead nurture programs and keep them engaged by sharing more about your product or service. Don’t forget to promote the content you create using online marketing methods such as SEO, social, and email.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Hubspot

NOVEMBER 18, 2011

Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. The Marketing Automation Industry. Marketing Automation Challenges.

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

It’s no secret that marketers are investing heavily in technology to boost the ability to engage and delight customers. For example, my team at Integrate recently examined its customers’ lead generation efforts and found that on average of nearly 40% of lead data was identified as poor quality (report to be published in January 2015).

Sales Management 48

Sales Management Marketing Attribution Marketing Automation Services B2B Thought Leadership 48

KEO Marketing

OCTOBER 3, 2017

According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. Traditional lead generation works well when targeting smaller businesses and lower value sales. Why the growing adoption of ABM?

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Vidyard

FEBRUARY 22, 2016

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”. press@vidyard.com.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 4) “Digital marketing is a cost, not a revenue generator.”.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Hinge Marketing

MARCH 16, 2015

Email Marketing and Lead Nurturing Once you attract audiences to your firm’s website, expertise in lead nurturing is what will allow you to qualify leads and encourage them into closer and closer engagements. Our research shows how firms are utilizing these approaches in 2015: Figure 3.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Vidyard

FEBRUARY 22, 2016

” For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. “Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

FEBRUARY 23, 2016

Personalization makes a huge difference for getting noticed in a crowded market.”. Michael Ballard, Senior Manager for Digital Marketing at Lenovo. Marketing automation provider Act-On, found that personalizing its videos resulted in more recipients actually viewing the content.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Hinge Marketing

DECEMBER 3, 2015

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. 2015 is nearly gone, but shouldn’t be forgotten. It’s a tried and true marketing technique that’s stood the test of time and will play an important role in 2016. How Hinge Can Help.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Hubspot

MAY 18, 2015

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. These types of content can be effective lead nurturing assets when delivered at the right time.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

JUNE 5, 2013

I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers.

Work Management 48

Work Management Marketing Management Marketing Automation Services Service 48

TrustRadius Marketing

FEBRUARY 28, 2019

Below are some of the top tools of the trade that integrate directly with GA – to give you a range, they fall in the social media management , content marketing , and marketing automation categories. Shane Adair | Marketing Manager | TAB Bank. Hubspot is an all-in-one inbound marketing platform.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Below are some of the top tools of the trade that integrate directly with GA – to give you a range, they fall in the social media management , content marketing , and marketing automation categories. Shane Adair | Marketing Manager | TAB Bank. Hubspot is an all-in-one inbound marketing platform.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Adobe Experience Cloud Blog

MAY 1, 2015

By scoring your leads from demographic and behavioral perspectives, you can focus your time on the most sales-ready leads. If your marketing team is using a marketing automation tool that syncs with your CRM, your marketing team can pass critical lead information to you, making it easier to know who is ready to buy.

B2B Sales 48

B2B Sales Top of Funnel Lead Ranking B2B Thought Leadership 48

Hinge Marketing

SEPTEMBER 14, 2015

Content marketing is an effective way to build your firm’s brand, demonstrate expertise and give prospects a taste of how your firm can help them. Since professional services firms are driven by expertise and relationships, content marketing is a natural fit! SEE ALSO: Developing Your Content Marketing Strategy.

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Content Marketing 48