The Point
SEPTEMBER 25, 2018
Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. Our agency conducted a survey back in 2015 that scored marketing automation users a “C” in overall maturity, and little has apparently changed since.).
Customer Experience Matrix
FEBRUARY 25, 2015
This particular thought emerged quite unexpectedly during a vendor briefing yesterday. But I also had in mind another system I had just seen, MDCDOT , which gives marketing automation functions to sales people. In the meantime, bear in mind that you never know whether a signpost is correct until you’ve passed it.* *I
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chiefmartech
APRIL 25, 2017
tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Marketing automation remains a bellwether of martech. To me, it’s quintessential marketing software. 66 vendors were added.
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.
Customer Experience Matrix
JULY 31, 2015
Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Here are some observations: - market positions are pretty stable. Open source vendor Mautic has some interesting potential but it’s too soon to see any actual impact.
Customer Experience Matrix
APRIL 30, 2015
A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. You can buy it here if you’re interested. Hence the “almost 70 percent” quote.
Crimson Marketing
APRIL 9, 2015
The marketing automation industry grew by 50% in revenue to reach $1.2 billion in 2014, and is “expected to grow another 50% in 2015 to $1.8 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. The Customer Becomes the Center of Your World with Marketing Automation.
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