chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. ” (A). ” (A).

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Martech

MAY 8, 2023

Is AI in marketing something new? It’s worth bearing in mind that AI has long had many, many applications in marketing other than creating content. Well-known vendors have been baking AI into their solutions for almost a decade. s national weather service. Adobe Sensei and Salesforce Einstein date from 2016.

Marketing AI 102

Marketing AI Enterprise Management Work Management Marketing Management 102

Martech

APRIL 10, 2023

.” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. Marketers don’t need more standalone tools, they need a platform. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. Make it simpler.”

Marketing Attribution 90

Marketing Attribution Enterprise Management Work Management Marketing AI 90

Content Standard

JANUARY 21, 2015

While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. Being a content marketer in the enterprise software industry is no easy task.

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Content Standard

APRIL 15, 2015

Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. A recent report from venture capitalist Ashu Garg predicts marketers will spend 10 times what they currently do on technology over the next 10 years.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Customer Experience Matrix

NOVEMBER 5, 2015

Teradata today announced it plans to sell its Marketing Applications business. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.)

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

chiefmartech

NOVEMBER 26, 2017

After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% ” Marketing is still seen a relatively elastic expense. ” Marketing is still seen a relatively elastic expense.

Enterprise Management 89

Enterprise Management Budget Programs Budget Management Spending 89

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce. As content strategy and content marketing become more important, new trends will emerge. AI-Driven Content Creation.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

QuanticMind

JUNE 2, 2016

As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Originally posted on Marketing Land. If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Data science, FTW!

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead.

Marketing AI 85

Marketing AI CMS Development Automation Enterprise Management 85

LEADership

AUGUST 13, 2015

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. So, given that more than 50% of customer service interactions already do not require human support, organizations have to really think outside the box to strike a balance—personalization alongside customer self service.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

Enterprise Management 77

Enterprise Management Work Management Marketing Management Paid Search Agency 77

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Biznology

DECEMBER 22, 2015

So, the good news is that an entire industry of intermediary services have been developed to act like a value-added useful buffer between your under-powered and affordable web hosting package both your visitors and, more importantly, Google. Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . 1) Adaptive Websites.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce. As content strategy and content marketing become more important, new trends will emerge. AI-Driven Content Creation.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce. As content strategy and content marketing become more important, new trends will emerge. AI-Driven Content Creation.

Marketing AI 52

Marketing AI Enterprise Management Work Management Trends 52

Hubspot

APRIL 16, 2019

With email usage so high, it's no wonder you likely constantly receive marketing emails from businesses. Email marketing works -- even in the B2B space. In fact, 86% of B2B marketers rely on email marketing campaigns to promote new business, which begs the question -- are you using email marketing effectively for your business?

Marketing Automation Services 78

Marketing Automation Services Enterprise Management Work Management Email Marketing 78

ATAK Interactive

OCTOBER 1, 2019

Magento offers new solutions for virtually all types of businesses with the flexibility to customize your own solutions for increased success. . Many eCommerce platforms require you to immediately purchase extensions before the software is even fit for use. Cloud availability service level agreement up to 99.9% .

eCommerce 78

eCommerce Enterprise Management Marketing Management Paid Search Agency 78

LeadsRX

NOVEMBER 30, 2021

Surprisingly, the confusion and frustration that overcomes the questioning Costello is similar to what some marketers – and certainly many consumers – feel when the topic of first-, second-, and third-party data is brought up when it comes to marketing analytics and what types of data meets stiffening consumer privacy requirements.

Enterprise Management 88

Enterprise Management Work Management Privacy Marketing Management 88

Lenny's Newsletter

AUGUST 29, 2023

engineering manager, social media manager) Pain point you’re solving (e.g. sells software that’s $10k ARR) Geo (e.g. We said we’re only going to sell to software companies that are: Selling in the U.S. The community there would often discuss the inadequacies of the NPM dependency management capabilities.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

ATAK Interactive

OCTOBER 1, 2019

Magento offers new solutions for virtually all types of businesses with the flexibility to customize your own solutions for increased success. . Many eCommerce platforms require you to immediately purchase extensions before the software is even fit for use. Cloud availability service level agreement up to 99.9% .

eCommerce 68

eCommerce Enterprise Management Marketing Management Paid Search Agency 68

Martech Advisor

DECEMBER 12, 2019

Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights. So, marketers must ensure that engagement with their brands is authentic, personalized, and engaging. I witness this dynamic every day at Red Hat, the open-source software company where I'm chief marketing officer. But even marketers can use GitHub.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

Martech Advisor

NOVEMBER 27, 2019

Sales enablement is a platform to carry the marketing story further: think of it as ‘organized storytelling’ with a purpose, as the conductor of a complex orchestra; or as a ‘translator of languages and dialects’ (Listen in or read below to learn more!). Collaborate, communicate, orchestrate! Jonathan Hinz ( Sr.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

Aberdeen

JUNE 20, 2018

Why do so many BI software companies choose this path? The positioning map below reflects our analysis (June, 2018) of the messaging found on websites of BI vendors. As you can plainly see, the bulk of vendors are clumped around the “Insights” axis. In 2015, six claimed “insights.” Problems with Ries and Trout.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

ATAK Interactive

OCTOBER 1, 2019

Magento offers new solutions for virtually all types of businesses with the flexibility to customize your own solutions for increased success. . Many eCommerce platforms require you to immediately purchase extensions before the software is even fit for use. Cloud availability service level agreement up to 99.9% .

eCommerce 60

eCommerce Enterprise Management Marketing Management Paid Search Agency 60

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). It would repeat in 2015, 2016 and 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. ” Joe Pulizzi, The Godfather of Content Marketing. Kansas City, MO – Sept.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

TrustRadius Marketing

MARCH 5, 2019

What better way to do that than through email marketing? In today’s digital world, the drive to promote your products and services must gravitate to the available technology to stay ahead of the game. Thus, marketers across the nation are gearing up to rocket their efforts in email marketing campaigns with increased budgets.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

TrustRadius Marketing

MARCH 5, 2019

What better way to do that than through email marketing? In today’s digital world, the drive to promote your products and services must gravitate to the available technology to stay ahead of the game. Thus, marketers across the nation are gearing up to rocket their efforts in email marketing campaigns with increased budgets.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Account-based marketing initiatives continue to pick up steam.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Televerde

MARCH 1, 2022

Today we share our conversation with Tina Stine, Inside Marketing Manager. Going in, I was essentially starting from scratch – I didn’t know the first thing about complex software sales much less what an ERP (enterprise resource planning) system was. Tell us ab out your journey with Televerde, Tina.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Planning 52

The ROI Guy

JULY 5, 2011

Leading the recovery is a resurgence in infrastructure investments, with Computing Hardware expected to grow 11.7%, followed by Enterprise Software (9.5%), Telecommunications (6.9%) and IT Services (6.6%) and IT Services (6.6%). Enterprise Software 244 8.4 IT Services 793 3.1 IT Services 793 3.1

Enterprise Management 40

Enterprise Management Marketing Management Spending Allocation 40

Onalytica B2B

FEBRUARY 24, 2016

Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling. The marketing and social professionals who grasp social selling will be the winners in the new digital world.” That’s it.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0