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The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Encourage advocates to refer new prospects to you by making your referral process smooth and transparent.

Loyalty 279
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Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

Published in January 2015 Edition. Although their trepidation regarding visibility may be well-founded, funds can gain some level of comfort knowing that regulators now publicly encourage market transparency. Marketing Essentials and Potential Pitfalls on the Road to Transparency. In October 2013, S.E.C.

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8 Concerns Sales People Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

This is a major concern, and governments have already taken action to promote transparency and enable only ethical usage of AI. In the Real World Back in 2015, Amazon used AI to collect resumes for hiring purposes. Whenever you’re implementing AI technologies, be transparent and involve the sales team in the process.

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Google Discover: What It Is and What Marketers Need to Know

Hubspot

During the initiative, Google's overall platform began a series of updates that correlated with major shifts in the company's way of thinking about user experiences. While it's not clear if Google Discover algorithms favor mobile-optimized sites, Google search algorithms have been rewarding mobile content since 2015.

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How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

I have always admired the transparency of companies like Buffer and Moz. At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. We are also profitable, so overall it was a successful first financial year.

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What We Learned From Our First Year on Medium

Hubspot

We’ve long admired the transparency of companies like Buffer who make a practice of openly sharing their own experiences and data. These first cross-posted pieces back in November of 2015 netted a few hundred views each, not too exciting. For us, the most strongly correlated factor with views is recommends (r=0.77).

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Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. Amazing transparency and a good reminder that customer service doesn’t have to cost a lot. This article examines the correlation between shares and links and explores the content that typically gets the most shares and links. From Jeremy Krantz.

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