Convince & Convert

OCTOBER 21, 2014

But with Generation Z — consumers born after 1990 — making up 25.9 percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Meeting Generation Z With Video.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Hinge Marketing

NOVEMBER 25, 2013

Every year professional services firms everywhere struggle to come up with a better marketing budget. Why Most Professional Services Marketing Budgets Fail. To make matters worse, most marketing budgets typically target way, way, way too many target audiences with underfunded efforts.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Planning 48

Marketing Insider Group

OCTOBER 21, 2015

It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

JULY 17, 2017

And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness.

Marketing Budget 78

Marketing Budget Word of Mouth Branding Brand Identity 78

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. Generate more revenue. ABM and ROI. Next Steps.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Vidyard

DECEMBER 28, 2016

Every year we sit down and put together the best videos from the year that just passed. This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! Best Comedy. Best Personalization. Best Online Celebrity Partnership.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Using Rich Media To Convert Random Readers.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Webbiquity

MARCH 8, 2016

There are significant disconnects between the types of content buyers want and what marketers are (too often) delivering. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches. billion in 2014 to $313.42

Stats 100

Stats Work Management Marketing Management Content Marketing 100

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

LEADership

AUGUST 19, 2014

It intrigues me though to witness how seasoned gamblers are constantly adjusting and refining their strategy. Seems odd to even think about having a “strategy” for a “gamble”. Yet, these individuals don’t just spin the wheel and hope for the best. B2B lead generation is, to my mind, always a bit of a gamble.

Lead Generation 40

Lead Generation Marketing Budget Creation Generation Marketing Budget 40

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? This is as true for B2B marketers as it is for B2C marketers.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Rollworks

MAY 21, 2018

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. Generate more revenue. ABM and ROI. Next Steps.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Hubspot

OCTOBER 13, 2016

What’s the best way to position your agency for growth? Selling the services your clients really want to purchase. Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. Staying On Top: Advertising, Digital Strategy, Web, Social Media, Marketing Strategy.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In my years doing research at Hinge, I’ve studied hundreds of professional services brands.

Studies 94

Studies Research B2B Marketing Branding 94

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Hinge Marketing

JUNE 2, 2014

The Summit serves as a great way to gauge how accounting marketing is changing and adapting to a new world of opportunities and challenges. For the first time we were equipped with a new source of insight – a detailed benchmarking study of CPA firm marketing budgets. Accounting Marketing Today and Tomorrow.

Work Management 48

Work Management Advertising Agencies Marketing Budget Marketing Management 48

Aberdeen

SEPTEMBER 12, 2019

When Apple announced the 2014 versions of the iPhone, the shift toward larger screens and devices became the norm. The obvious solution for fashion designers is to base pocket sizes on the smartphones that we carry around every day. Quality data is the key to making marketing decisions as obvious as the need for deeper women’s pockets.

B2B Marketing 64

B2B Marketing Intent Data B2B Marketing Budget 64

Hinge Marketing

NOVEMBER 27, 2013

Client research built on consumer product research is truly the “mullet” of professional services research. Trying to figure out how to sell accounting services using methods designed to market baby formula just isn’t the best strategy. Instead: Use research designed for professional services.

Marketing Budget 48

Marketing Budget Research Service Marketing Budget Creation 48

LEADership

JUNE 17, 2014

As we come to the halftime of 2014, this is a good opportunity to review your B2B lead generation efforts and analyze what’s working, what’s not. 10 Key Questions to Ask about Your B2B Lead Generation Performance . Do we have a dependable measurement strategy in place to determine marketing effectiveness?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). I just want to show him who’s boss.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

JANUARY 19, 2016

46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Biznology

APRIL 28, 2014

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Contently

MAY 3, 2017

In the summer of 2014, an unassuming patch of Nevada desert became home to a building that could reshape the way we think about transportation. And what will its marketing strategy look like now that it is no longer strictly a luxury brand? From luxury to mass market. The knowledge gap.

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Webbiquity

MARCH 1, 2016

When asked what methods they use to find local businesses, products and services, 65% of consumers mention desktop search. Only one-fifth of small-to-midsized businesses (SMBs) bought some sort of Google advertising product in 2015, with 83% of those using the paid-search service AdWords. Content Marketer ). Stratabeat ).

SEM 100

SEM Paid Content Stats SEO 100

Contently

MARCH 21, 2017

.” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. It’s a strategy that is constantly evolving,” Little said. ” John Lewis.

Branding 80

Branding Brand Identity Advertising Agencies Mobile Advertising 80

Webbiquity

JUNE 16, 2015

Check out these 34 compelling content marketing statistics and facts from a variety of expert sources. 22 Content Marketing Facts and Statistics. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. But here’s the problem: most email marketing advice is aimed at brands with massive audiences.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Webbiquity

JUNE 23, 2015

While it’s great to be #1—the top result still generates nearly one-third of all organic search clicks—the share garnered by results two through four has increased significantly in the last decade. Marketers spend a lot of money online; overall, U.S. Digital Marketing Philippines ). digital ad spending last year.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Hubspot

JANUARY 28, 2014

To help our European readers benchmark themselves against their peers and get some indication on what to focus on in 2014, we dove into some hard data on the state of content marketing. In addition to the SlideShare, be sure to check out insights on European content marketing below and share the most helpful with your followers.

Peer-to-peer 28

Peer-to-peer Marketing Budget Trends Content Marketing 28

Marketing Insider Group

AUGUST 5, 2015

Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people. While the site is funded by Casper, Van Winkle’s maintains its independence in terms of its branding, online identity and budget. Why It Will Work.

Content Marketing 100

Content Marketing Branding Brand Identity Content 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses. Both B2B and B2C participants in the survey were optimistic about marketing budgets for 2015.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

Content Standard

SEPTEMBER 29, 2014

Most brands today include content strategy and creation in their overall marketing budgets. While a marketing department may dedicate more than $100,000 per year to content marketing, the process of tracking, measuring, and evaluating that content can get pretty messy. Marketo Munchkin Codes for Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40